She Who Mailchimps: 6 Takeaways

She Who Mailchimps Zoom Event

What happens when you get 6 Mailchimp Women Experts (and Mailchimp Partners) in one Zoom room for an hour? You get some awesome email marketing advice and also an hour of fun. I was thrilled to have 5 super-smart email marketing minds join me to answer some of the most asked Mailchimp and email questions we get – including “what’s the best time/day to send an email?” “what’s our favorite Mailchimp hidden egg?” and much more.

We recently asked a few Mailchimp Partners, including some from the live event about their top takeaways were from the session. Here’s a great rundown in case you missed it. Want to watch the replay? You can here.


I loved the relaxed format. The hosts were having an open conversation, which felt very honest and welcoming. There were loads of takeaways points, the honest discussion around the way these Mailchimp partners actually use Mailchimp themselves was enlightening and I made a lot of notes! You can watch the event right here: https://youtu.be/KJpAuJP-WAU

-Doug Dennison, CEO & Co-founder, MailNinja


The talent that was on display at the She Who Mailchimps event was ridiculously good. It was an interactive webinar with a live Q&A where the super-talented panel answered lots of questions about Mailchimp and email marketing in general. With their Mailchimp expertise, they were able to share a lot of great information.

Top takeaways included:

1) Use Mailchimp Partners to help you with any Mailchimp issues

2) Consider using ALL the Mailchimp features including landing pages, postcards, social posts, link-checker, and more.

3) Test, test, and test some more. Conduct subject line testing, content testing, send time optimization, etc. to learn what resonates best with your audience.

-Adam Holden-Bache, Dir. of Email Marketing, Enventys Partners


Holy moly, the brains! I didn’t add it up, but there were probably over 60 years of email marketing experience on that panel. And while for some questions, the answers were similar, everyone had their own spin and just a little different way of looking at things. It was great to get all the email philosophies together in one place and see how they’re similar and so utterly different at the same time. The nuances in the differences were the gold.

-Amy Hall, Email Marketing Strategist and Certified Mailchimp Partner, amyhall.biz


This was the very first time I did a workshop in English, and the days before I was pretty scared about it; but the other ladies were so nice and supportive that I thought oh, what the hell, I can do it! Apart from that, the idea was great and I think the whole formula worked very well: good timing, a balanced distribution of questions, and a bunch of super-expert ladies all willing to share their knowledge. Being part of this network, finding ways to collaborate and learn from each other, is one of the perks of Mailchimp & Co., and I value it immensely.

-Alessandra Farabegoli, Digital Strategist, www.alessandrafarabegoli.it


My office needs much better lighting, and Sequoia Mulgrave has a second career as a broadcaster if she ever opts for it! That said, the talent available in the Mailchimp Experts Directory is something anyone serious about their business or email marketing should tap into. I’m truly impressed with the knowledge of each of these women and would be happy to have them as part of my team, or my own marketing department! If you haven’t watched the recording, reach out to Emily Ryan to get access.

-MaryAnn Pfeiffer, Digital Marketing Strategist, 108 Degrees Digital Marketing


1. There are some very knowledgeable email experts out there… and if you don’t tap into that knowledge, you’re losing out.

2. Being a marketer, this is always at the forefront of my mind, but being clear on your who and how it impacts the best way to approach email marketing was worth reminding – anecdotally there are good times to send and bad times to send an email, but it all depends on the who – the who you are sending to.

-Robin Adams, Founder, Chimp Answers


Want to connect with a Mailchimp Pro Partner? Check out the Mailchimp Experts Directory here.

Mailchimp 2-Minute Video Library

Email marketing video library

Below you’ll find some of my favorite 2-minute Mailchimp video tips. Enjoy!

VIDEO: Our Best Button/CTA Design Secrets

VIDEO: Mailchimp’s email editor lets you resize images right in your Mailchimp account.

VIDEO: Mailchimp’s nice PDF reports (great for sending to clients)

VIDEO: View this email online.

VIDEO: A cool way to use Mailchimp’s “Image + Text” Block

Also, don’t forget to grab my totally FREE PDF – 49 Mailchimp Design Tips (so many of our best-kept secrets in this!).

How often should you send an email? (Advice for B2Bs and B2C’s)

How often should you email?

This is, by far, one of the most-asked questions I hear about email marketing. And below you’ll hear some great advice from 8 Mailchimp Partners/Experts with actual, concrete answers that can really help your email strategy.


Weekly or fortnightly is a good frequency for most businesses. Some e-commerce business send more than that, and some companies we work with send every 2 months, which in my opinion is not as often. Of course, if you factor in sending to smaller segments, you could effectively be sending a few emails every week, just not to your entire audience.

-Doug Dennison, CEO & Co-founder, MailNinja


The companies reaping rewards from email marketing, email frequently. Weekly if you can (although there is no perfect answer for this). Once a month is simply not enough to move the needle. Most of our clients do at least one email per week and many e-commerce clients do 3-7 per week (to different targeted segments). If unsubscribes start increasing, pull back some and if you want to increase sales, consider emailing more. One of the biggest mistakes I see is companies not emailing enough. Many business owners worry they will bother their subscribers, but if you’re sending interesting, relevant content, people will open your emails.

Of course, it always depends on your business and your Audience. For e-commerce, weekly but for say, a lawyer, a lot less…

Emily Ryan, Co-founder & Mailchimp Strategist, Westfield Creative


There is no one-size-fits-all answer to email frequency. It will vary for senders based on many factors including their ability to create engaging content, the types of products and services they are selling, the frequency at which subscribers want to receive emails, and many other factors.

Through my experience I’ve found that recipients don’t mind receiving emails if they offer valuable, relevant content. So as long as you are sending something that subscribers WANT to receive, it seldom creates a negative experience. The problem is that many brands don’t have enough quality content to email at a high frequency.

If you do email frequently, want your metrics for a plateau or drop in positive metrics (opens, clicks, and conversions) along with a rise in negative metrics (non-opens, reduced click ratio, unsubscribes, etc). If you see that happen, dial back your frequency until you see things return to positive results

-Adam Holden-Bache, Dir. of Email Marketing, Enventys Partners


As a general rule, you should send an email whenever you’ve something interesting and useful to say; if you rarely have something relevant to say, you have a problem, and it is not an email marketing issue: you better reconsider what you’re doing and why.

This said, the key to finding the right frequency is the reasonable expectations of your audience: not exceedingly many, but also not so seldom that they forget having subscribed.

Once a month is a minimum, and it’s a risky one because if somebody misses one, they won’t hear from you for too long; a weekly newsletter with a fixed day and hour, instead, soon becomes a habit for the reader and builds expectation and loyalty.

-Alessandra Farabegoli, Digital Strategist, www.alessandrafarabegoli.it


This is a question I get asked a lot and I’ll split out B2B vs B2C below.

Email is great at two things: keeping you top of mind and prompting action. That applies to both B2B and B2C.

However, do I want to hear from my accountant every day? Probably not. Once a month is enough to use the Power of the BCC to create great content I will read. That applies to most B2B service businesses.

B2B businesses selling products, especially consumables, need to up their game and think like retailers. Sending less more often. To do that you need a Marketing Plan.

For B2C I believe the minimum is 3 times a week. That should be possible. For example, Monday send all the deals, Thursday a reminder of your top deals from Monday and Saturday last chance for the deals. This requires a good e-commerce platform, good deals and again a Marketing Plan.

-Glenn Edley, Director & Email Strategist, Spike


For an email program to be effective, your subscribers need to remember who you are and find your information relevant. Whether you have a B2B or B2C audience, the minimum number of campaigns to leverage brand recognition and relevance is once per month. As some of your audience is likely to miss some of those campaigns, anything less will render you irrelevant in just a few months.

From there, the frequency really depends on the relevance of your messaging and the responsiveness of your list. Journalistic emails and e-commerce coupons are sent daily by industry leaders, industry news and special offers can happen weekly… but some industries and lists will not tolerate more than twice per month before the unsubscribe rate starts to climb. At the end of the day, the frequency and cadence depend on what your audience will tolerate. The best way to know this is to TEST your list, and when possible, allow your subscribers to select their preferences for subscriptions, so you reach them as often as they want to hear from you.

-MaryAnne Pfeiffer, Digital Marketing Strategist, 108 Degrees Digital Marketing


Ask not how often you should send an email, rather ask, how often would my email list like to receive one! Like most of marketing, it’s never about you, and always about your customer/prospect and the nature of your relationship. It doesn’t matter if it’s B2B or B2C, every relationship is different, every product is different.

…and remember, not everyone on your list is the same, some want more emails, some less – so test, and give them the option.

-Robin Adams, Founder, Chimp Answers


I think how often you send your emails depends on your industry & business. Some businesses have so much going on in their business and industry that a daily update email works. Some businesses are slow-moving and a quarterly email is enough. My default is a once a month email.

-Amy Hall, Email Marketing Strategist and Certified Mailchimp Partner, amyhall.biz


Want to connect with a Mailchimp Pro Partner? Check out the Mailchimp Experts Directory here.

Mailchimp Socks + 11 Creative Swag Ideas For Email Campaigns

Mailchimp Socks and 11 Creative Swag Ideas

What is the best swag item you have ever given away or received?

To help your company decide on great swag items to give away, we asked PR experts and business leaders this question for their best items. From day planners to headphones, there are several items that may help you find the right swag items for your customers.

Here are 11 great swag items that your company should try: 

  • A Digital Detox Kit
  • Day Planner
  • Free Beer + Branded Growlette 
  • Reusable Water Bottles
  • Sunshade
  • Industry-related Swag
  • Company T-shirt
  • Hangover Kits
  • Everyday Items
  • Technology
  • Headphones

____

A Digital Detox Kit

Mailchimp really cares about their partners, and we’ve received some pretty amazing swag from them. Besides a new Freddie (which of course is the best swag, in my opinion), my favorite was a beautiful “digital detox” box that Partners received one year during the holidays, complete with everything you need to unplug (freelancers and agency owners probably need that more than anyone!). It was so thoughtful, and I actually used it!

Emily Ryan, Westfield Creative

Day Planner

Lash swag is the best swag! I am obsessed with organization, which is why our Lash Technician Planner is my top pick. It is literally a business in a book with social media planning templates, expense/inventory trackers, and everything in-between. It is much more than swag; it is an incredibly useful planning tool that can revolutionize how lash technicians run their business.

Vanessa Molica, The Lash Professional

Free Beer + Branded Growlette 

I’m not even sure if this is legal, but we’d give out free beer to people who visited our office. And not just any beer, but our company branded IPA (Markitors IPA, specially brewed by the creative geniuses at Barrel Brothers Brewing Company). To give away the beer, we’d conclude meetings and office tours with an inevitable question, “want some beer?” We’d take guests to the office keg, fill them up a Markitors branded growlette with our company core values, and pour up a 32 oz growlette to go. I’ve never seen people leave an office so happy. Today, many people tell me that they still have the Markitors growlette, which gives me a lot of satisfaction knowing that they get some enjoyment out of a swag item that costs us about $1. 

Nikitha Lokareddy, Markitors

Reusable Water Bottles

As a professional printer, I am in the business of making “swag items” for several of my clients!  I recently worked on a job where the client wanted us to make custom reusable water bottles to hand out to clients and prospects. I thought this was a great idea as water bottles are an item that everyone uses on a daily basis, and it is a great way to spread brand awareness organically. I liked the idea so much that I ended up doing them for my business as well.

Eric Blumenthal, The Print Authority

Sunshade

My favorite swag item I ever received was from my mechanic, and it was a branded sunshade for my car. As an Arizona native, summers can be brutal! I use that sunshade every time I park my car outside, and it keeps it super cool, and it always reminds me to call my mechanic to keep my wheels in tip-top shape.

Brian Greenberg, True Blue Life Insurance

Industry-related Swag

Since we work primarily with dentists, we also receive teeth-related swag at any event or convention we attend. Giving out swag that creatively represents your business or industry is always remembered and appreciated well after it is given out. We always love to receive tooth-shaped pens, note pads, erasers, and more! 

Henry Babichenko, DD, Stomadent Dental Lab 

Company T-shirt

The best swag item I have received is a company t-shirt from my marketing agency! Not only is the shirt super soft and comfortable, but it also came along with a handwritten letter that made me feel like they really care about my company and me. 

Blake Murphey, American Pipeline Solutions

Hangover Kits

For a small business client exhibiting at an event for bar and restaurant owners, we decided to create hangover kits. The night before the panels and floor show opened, attendees had a wild party which most certainly equals hangovers the next morning. We created a kit with the tagline printed on the front of “A Hangover Kit for What Ales Ya” playing on the theme of the event being for the bar and restaurant industry. Attendees flocked to the booth just to get the kits, which contained useful items to help their heads and contained useful marketing about our client. This was a highly influential swag piece and had little expenditure for high reward.

Hana Ruzsa Alanis, Graphic Designer & Marketing Specialist

Everyday Items

To answer this, I just looked at the items I still have, still use, and are well branded. The first is a stylish, high-quality pen that is always on my desk. Not cheap and plastic, and it works very well. The second is a nail file I keep beside my bed. It has the company name boldly printed on the back, so I see it every time I use it. The final item is an insulated tote I keep in my car for groceries. These aren’t fancy or high tech, but I see the company’s name on a regular basis.

Rick DeBruhl, Communication Consultant

Technology

We’re fortunate to work with companies across several industries, including insurance and finance. Outside of venture-based technology companies, some of the best swag comes from the insurance and finance industries. You’ll typically see big-ticket items like iPads, MacBook Pros, or actual tickets being given away by these companies. But one creative thing these companies do when giving away a big swag item is to make sure everyone wins. No one likes to go home a loser, so whatever big item is given away, make sure everyone can access the feeling of “winning” in some way.  

Eli Patashnik, iFax

Headphones

As crazy as it is to admit, my favorite swag item came from a box of Budweiser. Red Bluetooth headphones that fold up for easy travel and the battery last surprisingly long. From a marketing perspective, a genius at Budweiser added a little feature that makes me smile every time I hear it. When you turn the headphones on, it repeats its tagline, “This Buds for you.” Free headphones with basically unlimited marketability. Genius.

Colton De Vos, Resolute TS

The 4 Most FAQs We Get About Email and Mailchimp

Email Marketing FAQs

When we decided to focus our agency on Mailchimp email marketing, we started getting a lot of the same questions. Many of these questions we hear several times a week from prospective and new clients. So we’re giving you the deets today.

I’m going to try to answer these for you in the easiest and shortest way possible.

But these are truly four of the most frequently asked we get OFTEN.

1. What’s the best time to send my email?

The answer: There is no perfect send time, except the time you determine after months of testing YOUR audience. Some experts will say Tues-Thurs at 10am is the best and don’t send on Mondays, but there truly isn’t a perfect time and it’s super important to utilize A/B testing to test different send times to see which time performed better.

And with the pandemic, optimal send times have changed a ton. In the past, Saturdays used to not be so great for sending an email, but now I find that everyone is home and relaxing and this can be a great send time. So it’s important to test this over a period of weeks or months to see what works for your people. What works for an audience of realtors is going to be different than an audience of people who buy, say makeup.

2. Do I need to clean my email list?

The answer: Yes and no. “Cleaning your list” refers to removing or archiving any contacts that are no longer opening your emails or engaged. This is extremely important because it affects the deliverability of your emails. The cleaner your email list, the higher your open rates will be, which improves your sender reputation.

The good news is that Mailchimp helps you do this. Mailchimp automatically “cleans” emails that bounce. I still recommending periodically creating a segment of contacts that “have not opened” one of your last 10 or 20 emails – and then ARCHIVING them. OR creating a re-engagement email campaign to reach out to them and asking if they’re still interested in hearing from you. Anyone that does NOT open that email– archive them (don’t unsubscribe).

3. How do I grow my email list?

The answer: There are many ways, my friend. This is a long conversation, but this should always be one of your top priorities. Growing your email list is vital to having success with your email campaigns. So I always tell clients to focus on this before anything.

Here are some quick ways to start growing your email list:

  • Create a simple one-page PDF to use as a “freebie” or “lead magnet” and offer that people in exchange for signing up. You can offer through a popup on your website or creating a page on your site where people sign up. Create an automated email that sends to them, with the download, after they sign up.
  • Host a short webinar on a topic and ask people to sign up for it.
  • Post weekly on your social media channels about joining your list and the fun stuff they will receive if they subscribe (Ex: This Friday I am sending out the latest edition of my fun weekly email, full of the best email marketing tips…make sure you’re on the list!)
  • Talk about your email list in everything you do. If you’re on a podcast or speak on a webinar, remind me to subscribe to your list.
  • Post multiple opt-ins around your website. Your homepage should have several – a popup, a button at the top, and others weaved in.

There are many other ways, but start with these and it will grow quickly.

4. Do I need to use Tags or Groups or Segments? 

The answer: Yes. Using Mailchimp’s “Tags” or “Groups” and also creating “Segments” are some of the most powerful Mailchimp features you can utilize to personalize your email marketing and create campaigns that are sent to the right people at the right time. And I promise you, they’re not as confusing as you may think.

Tags are used to simply tag your contacts internally. Think of it as a little contact note. Tags could be “local contact” or “contest entry” or “attended Feb webinar” or “Subscription-Active” and the list goes on. A tag is is powerful because you can create campaigns JUST for a specific tag of people and then send them an email campaign. Read more on getting started with Tags here.

A segment is something that you can create in Mailchimp or you can use one of Mailchimp’s pre-built segments. Segments use data already in Mailchimp. For example, “did not open the last email campaign” would be a segment you can create. Or “Purchased an item in last month.” Or “Email contains nike.com” or even “Location is United States.” There are endless possibilities for segments you can create and they’re incredibly useful when sending targeted email campaigns. More on segments here.

Lastly, “Groups.” The important thing to note about “Groups” is that the contact can view these. You can set up a Group to ask your customer/contacts something like “Are you interested in:” “Emails only, webinar info, events, don’t want any emails” Those would be 4 responses within 1 group. Groups are useful for gathering contact’s interests. More here on getting started with Groups.

Example of a Group in Mailchimp

So while TAGS are something you do internally to tag a contact, a Group is something you setup so your contacts can choose. And a segment is what you create based on these tags and groups.


These are some quick answers to some of our most asked questions. Hope they were helpful!

This Canva/Mailchimp secret is my fave

Wanna see something real cool?

Canva has this super handy Mailchimp integration that most people don’t know about. It allows you to take any of your Canva graphics and with a click of a button, they go straight into your Mailchimp Content Studio. I thought it would be helpful to show you where it’s hidden, so I made ya video.

CLICK HERE to see a quick video of this awesome integration.


Also, did you know Mailchimp has 273 integrations?! That’s more than any other email provider out there. From Unsplash, to Photoshop to Salesforce and so many more.



What’s the biggest mistake people make in email marketing?

Email marketing mistakes

 

Email marketing can be challenging. From making a simple technical mistake that is then sent to thousands of people (we’re all human), like not testing your email or checking spelling, to not finding out what your subscribers really want to know, mistakes do happen. So we thought it would be helpful to ask the email experts. We surveyed 8 Mailchimp Pro Partners to find out what they see as the biggest mistakes that are made in email marketing. The answers are varied, which shows that so many mistakes can easily be made, so there’s a lot of great to stuff to learn here.

 

Here’s what they had to say about the biggest mistakes in email marketing:

 

“Sending the same message to the same people. It’s bonkers, but people do.”

Doug Dennison, CEO & Co-founder, MailNinja

 


 

“1. Not personalizing emails! Especially when I’m a customer and they know my name. “Dear Sir or madam” or “Dear customer”. Bleh!

2. Loooooooooong emails (without images).”

Nick Beuzekamp, CEO and Founder, Online Marketing Bonaire

 


 

“The biggest mistake most marketers make is telling subscribers what they want them to know and not what the subscriber wants to hear. You have to deliver on what you promised when the subscriber signed up. If your emails are self-serving and not valuable to the subscriber, you’ll quickly lose their attention.”

Adam Q. Holden-Bache, Director of Email Marketing, Enventys Partners

 


 

“Sending emails that are TOO long or too wordy. Simplify, simplify. Emails do not need to be long and full of TONS of content. Days of the long newsletter are over (in my opinion). Sometimes a great image, a short blurb and a button are all that you need for a great email. Try not to overthink it. 
 
Also, many people don’t think to recycle/reuse old content. Bring back an old blog post (and make it into an email). If you had an email do really well a year ago, bring it back. You don’t need to create brand new content with every email.”
 
Emily Ryan, Co-founder & Email Strategist, Westfield Creative

 


 

“Lack of segmentation: you have a huge mailing list and you send to everybody, because “it costs nothing and somebody could be interested”. As I always repeat, you can’t do nothing to raise relevancy of a message for anybody; or it is relevant, or it isn’t. What you can positively do, instead, is to diminish irrelevancy, by choosing not to send a message to people who are the least likely to be interested (e.g. send a discount reminder to people who have already made a purchase using that discount code, or invite people to events they can’t attend because of distance or other constraints).”

Alessandra Farabegoli, Digital Strategist, Co-Founder, Digital Update and Freelancecamp Italia

 


 

“The biggest mistake I see with email marketing is not doing it. The next mistake is businesses just ‘ticking the box’ with their email marketing and not seeing the value in the customers they’re sending too. That sucks to me. Email addresses are like gold. They are literally putting you in the palm of someone’s hand and they need to be treated as such.”

Glenn Edley, Director & Email Strategist, Spike

 


 

“Most businesses and organizations who do not use professional email marketers make the mistake of not sending enough email. There is an ingrained concern about over-messaging by email in most organizations that is a direct result of past attitudes and technologies that no longer play in the space. For those of us who work every day in this business, we understand that the correct strategy and planning means that you can send email every day, sometimes more than once per day, and you will not only see great results from your campaigns, you will build loyalty and engagement with your audience.”

MaryAnn Pfeiffer, Digital Marketing Strategist, 108 Degrees Digital Marketing

 


 

Not having a plan before they start. I’ve spoken to too many people who jump into Mailchimp, get quickly confused or disillusioned and then think the system doesn’t work. If you don’t start with a clear goal you’ll always struggle no matter what it is your trying to do.”

Robin Adams, Founder, Chimp Answers


 

“Not doing it or giving up on it too soon or both together. If you’re not sending regular emails and people don’t know who you are don’t expect them to jump at the chance to purchase from you on that 1 email you sent this year. Email is a dialogue. Email is a relationship. Relationships take time. Email marketing needs consistency and persistence.”

Amy Hall, Email Marketing Strategist and Certified Mailchimp Partner, amyhall.biz

 


 

Want to learn about these Mailchimp experts and Pro Partners? Check them out in the Mailchimp Directory here.

7 Things I Loved This Week (Jan 10)

7 Things I Loved This Week

I heard this yesterday on a podcast with Laura Belgray — Don’t wait to be inspired to write your next email (or to write anything). Just start writing and then you’ll be inspired in the process, much like now, when I had not a single idea for this email until I sat down and sifted through the last few weeks of links I’ve collected. If you want to send out more emails then just sit down and start. Cool?

7 Other Things I Loved Recently:

1. I wasted 13 mins of my life watching these 10 Instagram Stories hacks last week, but they’re all really good. 

2. This free cliche finder tool (for your writing)…is so cliche.

3. What if your CTAs (Call to Action) buttons were this instead of “contact us.”

4. I share this article on email subject line spam trigger words with my clients often.

5. I discovered the absolute most perfect WFH sweatshirt

6. If you haven’t seen Mailchimp’s 2020 Annual Report, it’s amazing.

7. I got together with 8 other Mailchimp Partners on this blog about what tools we couldn’t live without. For me, it’s Slack. (And remember when Slack went down last week?!)

In other news, I bought the domain name emilyryanemails.com this week, Stay tuned for some cool stuff there soon, including my new Mailchimp course, with everything you could possibly need to start sending great emails. 

Have a great week ahead and if I ever inspire you to write an email, purchase something or read one of these articles above, I’d love to know. Just hit reply and lemme know anytime. 

What tool/app/software could you not live without? 8 Mailchimp partners share their top tips.

Top online tools from Mailchimp partners

Here, 8 Mailchimp partners and email marketing experts share their top tips on what online tools they rely on each day. So much great advice here!

 

Slack. We’ve been using Slack since January 2016, but during COVID where the team is no longer in one central location, Slack is the backbone of our comms, both with the internal team and our external workforce. I can’t imagine how we’d manage without it.
Doug Dennison, CEO & Co-founder, MailNinja


 

I’m a fan of to-do-lists, so Todoist.com is my everyday tool. For every area of my life (not only work) I’ve defined separate projects, and every time I decide to do something I put it in my list, with a due date and a priority level.


I have a lot of recurring tasks: newsletters (each one with its checklist of things to do), recurring payments, various kinds of errands; this helps me to free my mind and be sure that I won’t forget anything.


At the end of the day I check what’s on my list for tomorrow, I may reschedule something if the list is too long, and I prepare for the day to come.
Alessandra Farabegoli, Digital Strategist, Co-Founder, Digital Update and Freelancecamp Italia


 

Is Adobe an answer? If I have to choose… Photoshop… no, Illustrator… Dreamweaver… 
Indesign! I cannot live without Indesign. I use it for all designs, templates and forms.
Nick Beuzekamp, CEO and Founder, Online Marketing Bonaire


 

Google Suite. Toon Blast comes a close second.
Glenn Edley, Director & Email Strategist, Spike


 

For overall productivity, Google Workspace (https://workspace.google.com/) is our most important tool for both email marketing and general campaign creation. The ability to work concurrently with other team members on live documents, as well as share information transparently with clients is absolutely essential to providing top quality work in a timely and efficient manner. Clients who are not familiar with live document use find the access, technology and process capability amazing, and we’ve converted many to utilizing online document creation tools for their own departments and companies.
MaryAnn Pfeiffer, Digital Marketing Strategist, 108 Degrees Digital Marketing


 

Timeular – Time tracking dice. https://timeular.com/ It makes tracking my work time fun. I’ve gotten more productive since I started using it. 

My bonus tool is Qbserve, an automatic time tracking tool for Macs.

I can categorize the websites and apps I use and know at a glance if my day was productive. It’s made me more mindful of my time.
Amy Hall, Email Marketing Strategist and Certified Mailchimp Partner, amyhall.biz


 

I’m a big fan of OptinMonster and use it to create dynamic forms to capture new subscribers. I’m also constantly moving data so I rely on Zapier to automate workflows. My favorite new tool is OneSignal, which provides web browser push notifications. Push notifications have been a great complement to email messaging.
Adam Q. Holden-Bache, Director of Email Marketing, Enventys Partners


 

Slack. This powerful messaging tool has been an absolute game-changer for our business. Our small team uses it to communicate all day, every day. We’d have a million more emails to sift through without it. It’s great to be able to shoot a quick question or note to someone as you’re working on a project. Couldn’t live without it.
Emily Ryan, Co-Founder and Email Strategist, Westfield Creative

 

For more on Mailchimp Partners or to contact one of these experts, see Mailchimp’s Experts Directory here

Mailchimp experts

Do you need email validation if you use Mailchimp?

We’re thrilled to share a special interview that we did with the COO of ZeroBounce, a company that specializes in email deliverability (i.e., making sure your emails actually reach the Inbox…kind of important, right?).

 

We came across their new Inbox Placement Tester tool recently and loved it so much that I had to reach out.

 

So, meet Brian Minick, the COO. I asked Brian some questions, including their integration with Mailchimp. Enjoy!

Brian Minick ZeroBounce COO of ZeroBounce, Brian Minick

So, what exactly is ZeroBounce and do I need this if I use Mailchimp? 

ZeroBounce is a go-to platform for anyone who sends emails and wants to make sure they reach the inbox. Whether you’re a freelancer, a small business owner, or a marketer working for a corporation – you want to connect with real people, and that’s what we help you with. 

What started as an email validation service has evolved into a platform with multiple features: list cleaning, A.I. email scoring, and deliverability testing. 

Do you need it if you use MailChimp? Yes! Validating your list will help achieve better deliverability and therefore should help increase your chance to inbox. Mailchimp also will block your list upload and throw an Omnivore error which we help solve.

What’s more, ZeroBounce integrates directly with MailChimp, so it’s easier to import your list, clean it, and export it back onto MailChimp.

Do you have to have a big “list” to use this? 

No, it’s a percentages game. Whether your list is big or small, the percentage of bounces is the game that is played. We have customers that email only a hundred or so contacts and are finding value in our services. Alternatively, our large enterprise clients – who send millions of emails – include us into their workflows right before they send.

Why is email deliverability so important? 

It’s difficult to tell people that a lesser quantity, but a higher quality list is better. They often think that if you have a million contacts, you have a better chance of getting conversions sending to all of them. This is simply untrue. 

If we take your list and remove 30% of the bad contacts, it leaves with you 700k. Sending to those 700k but increasing your chance to get it into the inbox means this: 700k in inbox, vs 1m in spam. See the difference? Which has a better chance of converting?

Tell me more about your company. Are your employees remote? 

Right now, everyone is remote. In normal circumstances, we have three offices and most of our team reports to them. We have a few off-site employees as well. 

Where are you based? 

Our headquarters is in Boca Raton FL. We also have a satellite office in Santa Barbara, and an office in Bucharest, Romania to handle our around-the-clock service. 

How many people work at ZeroBounce?

About 30 in total.

How did you start your company? 

It started out of a need. We were looking for email validators to help with our own marketing campaigns at our sister company. Finding a company that guaranteed accurate results and took data privacy seriously proved impossible. Our CEO saw an opportunity and decided to build the service. 

Six years later, here we are, and very strong! We were built on the foundation above: security, privacy, and quality. Our customer feedback shows that we’re hitting the mark on all three.

What started as an email validation service has evolved into a platform with multiple features: list cleaning, A.I. email scoring, and deliverability testing.

What advice would you give to someone who is new to email marketing? 

1) Start with a clean list, use double opt-in to confirm people who are on your list actually wanted to be there. 

2) Don’t be shy to use free services to help get you started. Many companies offer them (including us) for little companies and start-ups. You have to start somewhere. We want you to be successful. 

3) Measure performance, which comes in the form of inbox/spam. Try out our free inbox placement tester, which will give insight in how your campaign might perform out in the marketplace. Remember, emails that go to spam are simply a waste of your energy and resources. You need to be in people’s inboxes. 

4) You will do something wrong, it’s natural. Keep track of what’s working and not, and stay flexible so you can adjust your moves.

***

Thank you so much, Brian!

More here:

ZeroBounce’s Email Server Tester