How Email Marketing Can Drive Traffic to Your Blog
Twelve industry leaders, from founders to CEOs, have shared their exclusive tips on using email marketing to drive blog traffic. From curating weekly roundup emails to gaining insights from competitors’ emails, discover a spectrum of proven strategies that can transform your email campaigns into traffic-generating machines.
- Curate Weekly Roundup Emails
- Leverage Trending Topics
- Intrigue with Teaser Snippets
- Segment Audience for Festive Promos
- Craft Relevant Conversational Emails
- Share Unique Content Snippets
- Feature Blog Content with Direct Links
- Optimize Newsletter Timing
- Engage with Email Series
- Offer Helpful Advice, Avoid Sales Pitches
- Personalize for Clear Email Messages
- Gain Insights from Competitors’ Emails
Curate Weekly Roundup Emails
One highly effective email marketing strategy I’ve used for my personal finance blog is to send a weekly roundup email that summarizes and links to my best content from the past week.
The key is to make the email valuable to subscribers by curating only my most useful articles and insights. I craft attention-grabbing yet informative subject lines to get readers to open the email. Within the email, I include 3-5 brief summaries of blog posts, each with an eye-catching title and 1-2 sentences summarizing the key takeaways.
This works well because it provides readers with a convenient way to catch up on my latest content in one place. According to my email metrics, the weekly roundup has one of the highest open and click-through rates of any email I send. Many readers have told me they look forward to receiving it in their inbox each week. This email strategy has been a core part of growing my audience and traffic over the past year.
Leverage Trending Topics
Capitalizing on trending topics related to your niche is an effective strategy. For instance, if you run a tech blog and there’s a buzz about the latest iPhone, writing a comprehensive review or a related article and promoting it in your newsletter can be beneficial.
This strategy works because people are actively searching for that topic, and when they see an email related to it, they’re more likely to click through to read. I’ve used this tactic many times, and it consistently drives high traffic to my blog. The key here is relevance—your topic must resonate with your audience’s current interests.
Intrigue with Teaser Snippets
One effective tactic I use is including “teaser” snippets of my latest blog content in email newsletters. For example, I’ll take an interesting excerpt from a new post—two to three sentences maximum—and feature it in a prominent callout box. This piques readers’ interest without giving everything away.
I’ll include a strong CTA, like “Finish reading this post on our blog,” with a link to drive clicks to the full article. Segmenting my list allows me to tailor content previews to subscriber interests for higher engagement. Using this teaser copy in dedicated blog promo emails, as well as in my regular newsletters, boosts traffic.
Over time, I’ve discovered my most compelling hook sentences that spur readers to click through. This strategy has become a reliable channel for driving newsletter subscribers to visit and share my blog posts. Dialing in on intriguing content previews helps turn email followers into blog readers.
Segment Audience for Festive Promos
At Connect Vending, we use audience segmentation to share curated, conversational, and bite-sized information through email marketing for maximum impact. The goal is to impress the reader adequately and encourage them to find more information about the topic with a clear CTA that takes them to the blog.
For example, as the festive season sets in, we initiate email campaigns giving a sneak peek into the best snacks and drinks to add to the workplace and invite readers to view our top picks on our website blogs. This approach has helped us build sustained interest in many festival season offerings and products.
Craft Relevant Conversational Emails
Emails and newsletters are an essential part of my content distribution strategy. I have seen the most engaged traffic coming to the blog via email. Therefore, when planning the content schedule and topics, I keep relevance at the top of my mind. This way, I can discuss these topics in the email content and make it conversational, not forced.
When creating blog content, I ensure that some of the blog articles are in-depth, comprehensive, and evergreen. I can redirect traffic to these blog posts even months or years after publishing. The frequent visitors of the blog can use these as guides, and new users are immediately directed to the most popular and insightful posts.
Another part of the blog content is extremely timely—must-read at that point. Users know to expect these types of posts and look forward to the emails to read the latest ones.
Share Unique Content Snippets
Whenever I publish a new blog post, I send a short snippet to my email subscribers. In this snippet, I tell them what we’re discussing in our article, how our article is unique, and what they can take away from it. Think of it as a 50-word blog post.
This plays out in two ways: The reader either wants to learn more, so they view our full blog post, or they read our email snippet, gain some knowledge from it, and we build a reputation in the reader’s mind as an authority.
This only works if the content you’re publishing is truly unique and helpful, but personally, I drove over 5,000 unique visitors to my blog with this email marketing approach.
Feature Blog Content with Direct Links
Highlighting blog content can be a powerful way to drive traffic to our blog via email marketing. We try to regularly feature our blog content in our emails by using teasers or summaries to pique interest and include prominent links that direct readers to the full blog posts on our website. Direct links are key, as they encourage our customers to click on them and explore.
Adding social sharing buttons in the emails makes it easy for subscribers to share our blog content on their social networks. This extends the reach of our blog beyond our email list, which means more eyes on your content.
Optimize Newsletter Timing
Sending newsletters at the right time is very important in email marketing and is key to effectively driving traffic to your blog. I’ve learned that when and how often you send emails really matters for your newsletter’s success. You don’t want to fill up your subscribers’ inboxes too much—they’re already busy. If you send too many newsletters, people might start unsubscribing fast.
With the “right timing,” sending emails between 10:00 a.m. and 11:00 a.m. usually gets the most people opening them. But the best time can be different for different audiences. So, I recommend monitoring how your newsletter is doing. This means checking when people open your emails and click on links in them.
Keep track of these rates and adjust your sending times as your audience gets bigger. This helps make sure more people are reading and clicking even as you get more subscribers.
Engage with Email Series
Break up your emails into different parts or series, each with different information. The first part can be a quick introduction to the blog; the second can detail what they will gain from the blog; the third part can explain why they should read it; and so on. Three to four parts should be sufficient.
This strategy has worked wonderfully for us in increasing the number of visitors to our blogs. Customers might ignore a standalone email, but with a series of emails, there’s a higher chance they’ll open them to see what they’re about. Sending each email at a certain interval ensures they’re not forgotten. Just make sure the title is intriguing and generates curiosity about what they will receive and why, so they know it’s to their benefit, and include the link to the blog.
Offer Helpful Advice, Avoid Sales Pitches
When sending emails, provide helpful advice and avoid focusing on sales pitches. On your blog, share DIY tips and a wealth of information about your niche to attract traffic. Optimize your blog content for SEO to attract more traffic, shares, reposts, and backlinks.
Personalize for Clear Email Messages
My pro tip for effective email marketing is to ensure the clarity of the message within a personalized framework.
We must understand that our customers have limited time, so our message should be concise and impactful. In reinventing our partners’ email campaigns, we blend interactive elements, such as countdowns, with brand-aligned graphic designs, ensuring responsiveness across various platforms.
We have also integrated multilingual adaptations, respecting language variations, including reading directions, characters, and more. This strategy has proven itself by providing a more personal experience, engaging customers in their next discovery on our partners’ websites.
Gain Insights from Competitors’ Emails
Subscribing to your competitors’ emails is a specific tip for using email marketing to drive traffic to your blog. At TechNews, this strategy has provided incredible insights. By tracking their topics, frequency, automation strategies, and other features, you get a clear picture of what works in your industry. It’s akin to being a friendly spy, allowing you to see firsthand what engages their audience and then adapt those strategies to fit your unique style and content.
This approach has proven quite successful. Observing our competitors has allowed us to refine our email content, making it more relevant and engaging. We’ve adjusted our sending frequency based on what resonates with similar audiences, which has increased our email open rates and significantly boosted traffic to our blog. It’s a simple yet effective way to stay competitive and ensure your email marketing is as effective as possible.
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