Here you’ll find 10 of the best online programs and tools I use every day to run my online marketing business. I couldn’t live without these.Continue reading
Quick tip for you if you use any online service provider.
As you probably noticed this week, Instagram and Facebook both went down for nearly a full 24 hours. With this comes a very important reminder…
You MUST back up all of your Mailchimp contact lists (or whatever email platform you use).
I want you to make sure you have downloaded a .csv file of your EVERY list you have in Mailchimp. If your email program were to ever go down, you just don’t want to risk losing that data. These are YOUR subscribers.
In Mailchimp, you simply go to your List and then Export (and download). Just keep these .csv files somewhere safe. More instructions here.
This also goes for other services. Anywhere you can, you want to be exporting any important data. This means taking a monthly backup of your WordPress website, downloading your accounting files from your invoice program, etc. Everything should periodically be backed up.
Set a calendar reminder each month to BACK IT UP. In fact, our favorite WordPress back up plugin is called WPBackItUp. Highly recommend.
That’s it. Back it up. We now have witnessed that online apps can go down!
Contact us if you ever need quick help doing this.
In 2016, I had just relocated from NYC to Lake Tahoe and was trying to find a way to work from home, so that I could be around my then 6-month-old little boy. I have never been an office person and never will be. I had to find a way. In early 2016, after a call with my friend, Val Geisler (now an email marketing guru/expert), I started my virtual assistant business, “Emily Ryan Works,” which was helping entrepreneurs and small business owners with really anything they needed. From WordPress website help, to Mailchimp email newsletters, to graphics, to social media and much more. They thought of something, we did it. It was really my dream at the time…just to be working from home.
Then, this little business grew very quickly. And maybe too quickly. I kept taking on more and more clients and in 2017, my sister, Elizabeth, came on to help me manage it all. We grew to a full-time digital marketing agency, specializing in Mailchimp, social media and WordPress. As our business grew, we desperately wanted a new name. I hated the name “Emily Ryan Works.” It was a name that I quickly chose because www.emilyryan.com was NOT available on that day in 2016 and this was the only domain name I could find. And over time, as my sister took on 50% of our workload, I hated standing behind just my name. She never minded and actually preferred it that way (she always says that I should be the “face” of the business, but it feel right). So we began the search for a new biz name.
And it took FOREVER to come up with something that made sense for our business, for both of us and where the domain was actually available (harder than you think!). I think we went through 100 names. It had to be special for us. It had to be cool.
And then one day, we landed on a name that made so much sense to us both — Westfield Creative. Westfield (Road) being the street that we grew up on together in Charlotte, NC. Liz and I lived at 3000 Westfield Road for 18 years (14 of those together) and it was truly a magical home to grow up in.
We grew up in an old, big blue house, covered in ivy. We could both tell you every corner of that house. We had a pool and a trampoline and our yard was a giant playground of awesomeness. We also had computers in several rooms of our house (which in the 80’s was pretty techie). Elizabeth actually went to a magnet school for science and technology (she was the real techie in our family) and I went to a performing arts school (I was the crazy, artsy theatre kid).