Email marketing can be challenging. From making a simple technical mistake that is then sent to thousands of people (we’re all human), like not testing your email or checking spelling, to not finding out what your subscribers really want to know, mistakes do happen. So we thought it would be helpful to ask the email experts. We surveyed 8 Mailchimp Pro Partners to find out what they see as the biggest mistakes that are made in email marketing. The answers are varied, which shows that so many mistakes can easily be made, so there’s a lot of great to stuff to learn here.
Here’s what they had to say about the biggest mistakes in email marketing:
“Sending the same message to the same people. It’s bonkers, but people do.”
Doug Dennison, CEO & Co-founder, MailNinja
“1. Not personalizing emails! Especially when I’m a customer and they know my name. “Dear Sir or madam” or “Dear customer”. Bleh!
2. Loooooooooong emails (without images).”
Alessandra Farabegoli, Digital Strategist, Co-Founder, Digital Update and Freelancecamp Italia
Glenn Edley, Director & Email Strategist, Spike
MaryAnn Pfeiffer, Digital Marketing Strategist, 108 Degrees Digital Marketing
Robin Adams, Founder, Chimp Answers
Amy Hall, Email Marketing Strategist and Certified Mailchimp Partner, amyhall.biz