Is there a way to ethically hack email list growth?

How to grow your email list, ethically

Below you’ll hear some of the best tips and advice from 8 Mailchimp Pro Partners (including myself) on how you can ethically grow your email list. Growing your email list should always be a priority when it comes to your email marketing, but there are creative ways to do it that are still in compliance with Mailchimp Best Practices.


One hack works above all else. Create high-value and relevant content such as a free course or an ebook to drive signups, rather than simply saying ‘signup to my newsletter’, then add multiple captures like popups on your website to do the heavy lifting for you.

-Doug Dennison, CEO & Co-founder, MailNinja


I always recommend aiming for quality over quantity when it comes to growing your email list. Capture data in as many places as possible, provide an appealing reason for someone to subscribe, and follow through on what you promise by delivering relevant content. Anything other than this can lead to less than desirable results from your email audience.

-Adam Holden-Bache, Dir. of Email Marketing, Enventys Partners


There are countless smart and ethical ways to grow your email list that don’t involve purchasing emails. Purchasing emails and then marketing to them is not only illegal but it’s simply a bad idea. As long as people are agreeing to opt-in, the sky’s the limit in terms of ways to gain subscribers.

Here are some ways you maybe haven’t thought of:

1. Contributing to a guest blog is a fantastic way to get people back to your own website and hopefully sign up (like the contributors on this post).

2. Offering a simple lead magnet/opt-in via Instagram (like a one-page PDF checklist) and asking people to click the link in your bio to sign up and get it.

As long as you’re asking for permission and people know they’re opting-in, you can dream up almost anything to get a new subscriber.

Emily Ryan, Co-founder & Mailchimp Strategist, Westfield Creative


For me, hacking means knowing very well from the inside how things work and to use this knowledge to reach your goals; there’s nothing inherently unethical in this, as long as the goals are correct and respectful. List growth happens through focusing on our target’s identity, needs and expectations, forging a message that resonates with them and putting that message in front of them, in the right place, at the right time; this requires a deep knowledge not only of email marketing but of CRO, UX, advertising and the rules of persuasion. Most importantly, I don’t believe in short term goals such as the mere quantity of new subscribers; I’d better work for quality subscribers, who not only enter the list but keep reading and maintain the engagement for a long period of time.

-Alessandra Farabegoli, Digital Strategist, Co-Founder, Digital Update and Freelancecamp Italia


List growth can definitely be hacked, by hard work. Every point of contact with your business is a marketing opportunity and an opportunity to get permission to send emails to someone. The question people should be asking before they go outside of their business is, “Are we using every single point of contact we have to get email addresses?”. They’re generally not.

Some other ways are:

1. Using google to get people to your website and asking them once they get there to sign up.

2. Using co-registration and working with other businesses to access their database.

3. Advertising on podcasts or being featured on a podcast.

There are endless ethical ways to hack list growth. They generally take more planning and work but will gain you a much higher value customer.

-Glenn Edley, Director & Email Strategist, Spike


If executed correctly and with precision, cold email campaigns can be used very effectively to build permission-based email lists. Cold email reaches out to a qualified list of potential customers or subscribers, tactfully introducing them to the brand in a way that is non-offensive. With the right lures and effective targeting, this method can provide a stream of traffic to your website or offer, which can then be converted into a permission-based email list.

-MaryAnne Pfeiffer, Digital Marketing Strategist, 108 Degrees Digital Marketing


Firstly, make sure you are ethical with your email list… please… if you’re not it’ll hurt both you AND everyone else so don’t send marketing emails to people who you shouldn’t. In terms of ethically hacking, well, if you take the fact that hacking implies some sort of shortcut or ‘easy path’, I’m not sure… Ultimately, you need to have a way of getting people onto an email list, and not just anyone, but people who want to engage with your business and brand – anyone can build an email list quickly – but is it actually worthwhile, or would you rather focus on emailing the RIGHT people? (but if you do want a short-cut, make sure it’s as easy as possible for the right people to sign up – I’ve seen too many bad forms and no automation to believe that just doing the basics is a good start for most!)

-Robin Adams, Founder, Chimp Answers


I’m not sure I would call this a hack… running ads on Facebook and LinkedIn for newsletter subscribers. Your list will grow quickly, but in my opinion, your list won’t be as engaged as organic subscribers.

-Amy Hall, Email Marketing Strategist and Certified Mailchimp Partner, amyhall.biz


Want to connect with a Mailchimp Pro Partner? Check out the Mailchimp Experts Directory here.

The 4 Most FAQs We Get About Email and Mailchimp

Email Marketing FAQs

When we decided to focus our agency on Mailchimp email marketing, we started getting a lot of the same questions. Many of these questions we hear several times a week from prospective and new clients. So we’re giving you the deets today.

I’m going to try to answer these for you in the easiest and shortest way possible.

But these are truly four of the most frequently asked we get OFTEN.

1. What’s the best time to send my email?

The answer: There is no perfect send time, except the time you determine after months of testing YOUR audience. Some experts will say Tues-Thurs at 10am is the best and don’t send on Mondays, but there truly isn’t a perfect time and it’s super important to utilize A/B testing to test different send times to see which time performed better.

And with the pandemic, optimal send times have changed a ton. In the past, Saturdays used to not be so great for sending an email, but now I find that everyone is home and relaxing and this can be a great send time. So it’s important to test this over a period of weeks or months to see what works for your people. What works for an audience of realtors is going to be different than an audience of people who buy, say makeup.

2. Do I need to clean my email list?

The answer: Yes and no. “Cleaning your list” refers to removing or archiving any contacts that are no longer opening your emails or engaged. This is extremely important because it affects the deliverability of your emails. The cleaner your email list, the higher your open rates will be, which improves your sender reputation.

The good news is that Mailchimp helps you do this. Mailchimp automatically “cleans” emails that bounce. I still recommending periodically creating a segment of contacts that “have not opened” one of your last 10 or 20 emails – and then ARCHIVING them. OR creating a re-engagement email campaign to reach out to them and asking if they’re still interested in hearing from you. Anyone that does NOT open that email– archive them (don’t unsubscribe).

3. How do I grow my email list?

The answer: There are many ways, my friend. This is a long conversation, but this should always be one of your top priorities. Growing your email list is vital to having success with your email campaigns. So I always tell clients to focus on this before anything.

Here are some quick ways to start growing your email list:

  • Create a simple one-page PDF to use as a “freebie” or “lead magnet” and offer that people in exchange for signing up. You can offer through a popup on your website or creating a page on your site where people sign up. Create an automated email that sends to them, with the download, after they sign up.
  • Host a short webinar on a topic and ask people to sign up for it.
  • Post weekly on your social media channels about joining your list and the fun stuff they will receive if they subscribe (Ex: This Friday I am sending out the latest edition of my fun weekly email, full of the best email marketing tips…make sure you’re on the list!)
  • Talk about your email list in everything you do. If you’re on a podcast or speak on a webinar, remind me to subscribe to your list.
  • Post multiple opt-ins around your website. Your homepage should have several – a popup, a button at the top, and others weaved in.

There are many other ways, but start with these and it will grow quickly.

4. Do I need to use Tags or Groups or Segments? 

The answer: Yes. Using Mailchimp’s “Tags” or “Groups” and also creating “Segments” are some of the most powerful Mailchimp features you can utilize to personalize your email marketing and create campaigns that are sent to the right people at the right time. And I promise you, they’re not as confusing as you may think.

Tags are used to simply tag your contacts internally. Think of it as a little contact note. Tags could be “local contact” or “contest entry” or “attended Feb webinar” or “Subscription-Active” and the list goes on. A tag is is powerful because you can create campaigns JUST for a specific tag of people and then send them an email campaign. Read more on getting started with Tags here.

A segment is something that you can create in Mailchimp or you can use one of Mailchimp’s pre-built segments. Segments use data already in Mailchimp. For example, “did not open the last email campaign” would be a segment you can create. Or “Purchased an item in last month.” Or “Email contains nike.com” or even “Location is United States.” There are endless possibilities for segments you can create and they’re incredibly useful when sending targeted email campaigns. More on segments here.

Lastly, “Groups.” The important thing to note about “Groups” is that the contact can view these. You can set up a Group to ask your customer/contacts something like “Are you interested in:” “Emails only, webinar info, events, don’t want any emails” Those would be 4 responses within 1 group. Groups are useful for gathering contact’s interests. More here on getting started with Groups.

Example of a Group in Mailchimp

So while TAGS are something you do internally to tag a contact, a Group is something you setup so your contacts can choose. And a segment is what you create based on these tags and groups.


These are some quick answers to some of our most asked questions. Hope they were helpful!

11 Creative Social Media Ideas For B2B Businesses

11 Creative Social Media Ideas For B2B Businesses

What is one creative social media idea that a B2B company can actually pull off (and for which platform?)

To help small businesses with creative social media ideas, we asked business leaders and marketing professionals this question for their best ideas. From digital detoxes to hosting a webinar, there are several ideas that may help your business with its social media.

Here are eleven creative social media ideas that a B2B company can pull off: 

  • Use Your Social In Email
  • Reddit Forums
  • Create an eBook or Ultimate Guide 
  • Make Youtube Videos
  • Employee Social Media Profiles
  • Get All Your Partners Involved
  • Write Articles on LinkedIn
  • Giveaways On Twitter
  • Host a Webinar
  • Highlight Your Behind-The-Scenes Moments
  • Start a Podcast

Use Your Social Posts In Your Next Email 

One of the smartest things you can do as a business is repurpose content from your social media in your email campaigns. You could take one of your Instagram posts and make that into an entire email, using the photo and caption. Or your last 5 tweets could be a fun email — “Look what we’ve been up to on Twitter…” Your social media is full of great posts which equals great content that would work well in emails. No need to always create new email content — pull from your other platforms. 

Emily Ryan, Westfield Creative

Reddit Forums

Find your target market on Reddit and engage in the community! Reddit is untapped territory for B2B, but if done right, can be very effective for inexpensive acquisition. Forums can get very niche and specific, so if you can find one that pertains to your business, you will likely be able to start valuable conversations with potential customers. Just make sure you aren’t trying to sell directly, moderators will kick you right out. Be genuine, ask questions, respond to others, and establish yourself as a trusted member of the community. 

Zack McCarty, Qwick

Create an eBook or Ultimate Guide 

Because they are low cost and are great for generating qualified leads, a great social media tactic would be to create an eBook or Ultimate Guide around a niche topic for B2B and share it on LinkedIn! You could always recycle old blog content into an eBook to create an easier path to executing this social media marketing strategy.

Kayla Centeno, Markitors 

Make Youtube Videos

Our Seattle criminal defense firm Will & Will has an extensive library of YouTube videos we’ve created over the years. While YouTube isn’t the first platform a B2B company thinks of for “social media,” we’ve found that YouTube videos have helped effectively brand our firm. Videos can personalize a firm, and communicate why a client should consider doing business with a company. I’d recommend to any business owner to consider shooting a video about the company, or about a core service offering.

Court Will, Will & Will

Employee Social Media Profiles

B2B companies should be very cognizant of the image employees have on sites like LinkedIn, Instagram, and Facebook. The reason? Prospective customers buy from people, and many sales activities include checks on social media profiles. For example, a cold email may result in a check of a LinkedIn profile. Or, an introduction to a new Client Services representative may be followed by a check of an Instagram profile. The single most important thing a B2B company can do when it comes to social media is to have a polished uniform presence online. Educate employees about how customers may be looking at their LinkedIn, Facebook, Instagram, and other social media profiles to make decisions about your business.

Ben Walker, Transcription Outsourcing

Get All Your Partners Involved

An easy social media idea that we do to encourage referrals from the people we work with is by simply tagging other trades on social media platforms, like Instagram to grow exposure. Let’s say we finish designing a beautiful, luxury kitchen, we make sure to tag the cabinet company that followed our plans and installed the cabinets into the kitchen, we tag the lighting company that sold the builder the pendants we picked out over the island, and we tag the granite company we worked with to make the design come together. By taking an extra minute to tag all the people that made the design happen and having them share it on their own pages, we get triple the exposure! Tag the companies you work with and encourage them to share your content.

Alisha Taylor, Alisha Taylor Interiors

Write Articles on LinkedIn

LinkedIn has become the place to network now that person-to-person, live networking events have been quashed by COVID. First, be sure your personal profile is up to date with a nice, professional-looking headshot, and all the sections are complete as well as skills using relevant keywords. Next, make sure your company profile page is complete and well-branded like an extension of your website. Make sure all links, including the ones in your contact info section are working properly. Now, you write an article–300 words or more. Hopefully, you’re blogging on your website at least once a week. All you do is copy a blog from your site into LinkedIn’s blogging feature. At the bottom, put, “This article first appeared on…”, then link it to the original article on your site. Share it on your personal feed and company page, Facebook and Twitter. This helps with exposure, building trust and credibility and helps with SEO.

Giselle Aguiar, AZ Social Media Wiz

Giveaways On Twitter

Twitter is an incredibly powerful social media channel. Unfortunately, as usual, building up an audience is a slow and time-consuming process. Twitter Ads are a good option to give yourself a boost. But there is an organic alternative to PPC: You can speed up the process with a giveaway. Identify a product that your audience is interested in. This can be a generic mainstream product such as a MacBook or a product from your own business. Next, identify the value offered and divide it by the average cost of your PPC campaign as a reference. When this value falls below the realistically achievable number of engagements you are in the positives. Make sure to give the campaign an initial boost by tagging some people from your audience. Here you can also fall back to Twitter’s PPC offerings: a small campaign can kick start your organic giveaway and trigger an avalanche.

Peter Thaleikis, Bring Your Own Ideas Ltd.

Host a Webinar

Hosting a small webinar with a guest book author is a great creative social media idea that a B2B company can pull off. For example, invite an author of a sales or marketing book you enjoy to a webinar and invite 10 people from your LinkedIn to join a special Q&A session. From idea to execution, you could run this campaign in a month and deepen relationships with a set of key prospects.

Bruce Harpham, Technology Marketing Consultant

Highlight Your Behind-The-Scenes Moments

If you ever spent any time watching your favorite TV show’s bloopers reel you know – watching behind-the-scenes real moments is a lot of fun. There is something about those moments when actors stop being actors for a second and screw up, laugh, and make fun of each other in touching, purely human moments. Somehow we connect with them more during those times. We can replicate similar emotions and connections when we share behind-the-scenes moments with our customers. As B2B entities companies often get stuck in the professional space, limiting their personal, human connections with their customers. Sharing engaging, entertaining, and real behind-the-scenes moments can facilitate these connections. While that can be done on any platform, the best fit for behind-the-scenes content is Instagram. Using stories, posts, and other interactive tools of that platform can be of great help.

Natalya Bucuy, LiveHelpNow

Start a Podcast

While that idea might sound daunting to some, it doesn\’t have to be. Your podcast episodes could be as short as five minutes every week. Just talk about industry trends, news topics, and what’s happening in your business. It doesn\’t have to be perfect and sites like Anchor allow you to record, edit and publish all in one place. Once your show is live then you have some great content to share on social media. You can share new episodes on your social channels while repurposing episodes into PDF slides, audio snippets, and blog posts that can all be shared too.

Liam Quinn, Reach interactive

This Canva/Mailchimp secret is my fave

Wanna see something real cool?

Canva has this super handy Mailchimp integration that most people don’t know about. It allows you to take any of your Canva graphics and with a click of a button, they go straight into your Mailchimp Content Studio. I thought it would be helpful to show you where it’s hidden, so I made ya video.

CLICK HERE to see a quick video of this awesome integration.


Also, did you know Mailchimp has 273 integrations?! That’s more than any other email provider out there. From Unsplash, to Photoshop to Salesforce and so many more.



What’s the biggest mistake people make in email marketing?

Email marketing mistakes

 

Email marketing can be challenging. From making a simple technical mistake that is then sent to thousands of people (we’re all human), like not testing your email or checking spelling, to not finding out what your subscribers really want to know, mistakes do happen. So we thought it would be helpful to ask the email experts. We surveyed 8 Mailchimp Pro Partners to find out what they see as the biggest mistakes that are made in email marketing. The answers are varied, which shows that so many mistakes can easily be made, so there’s a lot of great to stuff to learn here.

 

Here’s what they had to say about the biggest mistakes in email marketing:

 

“Sending the same message to the same people. It’s bonkers, but people do.”

Doug Dennison, CEO & Co-founder, MailNinja

 


 

“1. Not personalizing emails! Especially when I’m a customer and they know my name. “Dear Sir or madam” or “Dear customer”. Bleh!

2. Loooooooooong emails (without images).”

Nick Beuzekamp, CEO and Founder, Online Marketing Bonaire

 


 

“The biggest mistake most marketers make is telling subscribers what they want them to know and not what the subscriber wants to hear. You have to deliver on what you promised when the subscriber signed up. If your emails are self-serving and not valuable to the subscriber, you’ll quickly lose their attention.”

Adam Q. Holden-Bache, Director of Email Marketing, Enventys Partners

 


 

“Sending emails that are TOO long or too wordy. Simplify, simplify. Emails do not need to be long and full of TONS of content. Days of the long newsletter are over (in my opinion). Sometimes a great image, a short blurb and a button are all that you need for a great email. Try not to overthink it. 
 
Also, many people don’t think to recycle/reuse old content. Bring back an old blog post (and make it into an email). If you had an email do really well a year ago, bring it back. You don’t need to create brand new content with every email.”
 
Emily Ryan, Co-founder & Email Strategist, Westfield Creative

 


 

“Lack of segmentation: you have a huge mailing list and you send to everybody, because “it costs nothing and somebody could be interested”. As I always repeat, you can’t do nothing to raise relevancy of a message for anybody; or it is relevant, or it isn’t. What you can positively do, instead, is to diminish irrelevancy, by choosing not to send a message to people who are the least likely to be interested (e.g. send a discount reminder to people who have already made a purchase using that discount code, or invite people to events they can’t attend because of distance or other constraints).”

Alessandra Farabegoli, Digital Strategist, Co-Founder, Digital Update and Freelancecamp Italia

 


 

“The biggest mistake I see with email marketing is not doing it. The next mistake is businesses just ‘ticking the box’ with their email marketing and not seeing the value in the customers they’re sending too. That sucks to me. Email addresses are like gold. They are literally putting you in the palm of someone’s hand and they need to be treated as such.”

Glenn Edley, Director & Email Strategist, Spike

 


 

“Most businesses and organizations who do not use professional email marketers make the mistake of not sending enough email. There is an ingrained concern about over-messaging by email in most organizations that is a direct result of past attitudes and technologies that no longer play in the space. For those of us who work every day in this business, we understand that the correct strategy and planning means that you can send email every day, sometimes more than once per day, and you will not only see great results from your campaigns, you will build loyalty and engagement with your audience.”

MaryAnn Pfeiffer, Digital Marketing Strategist, 108 Degrees Digital Marketing

 


 

Not having a plan before they start. I’ve spoken to too many people who jump into Mailchimp, get quickly confused or disillusioned and then think the system doesn’t work. If you don’t start with a clear goal you’ll always struggle no matter what it is your trying to do.”

Robin Adams, Founder, Chimp Answers


 

“Not doing it or giving up on it too soon or both together. If you’re not sending regular emails and people don’t know who you are don’t expect them to jump at the chance to purchase from you on that 1 email you sent this year. Email is a dialogue. Email is a relationship. Relationships take time. Email marketing needs consistency and persistence.”

Amy Hall, Email Marketing Strategist and Certified Mailchimp Partner, amyhall.biz

 


 

Want to learn about these Mailchimp experts and Pro Partners? Check them out in the Mailchimp Directory here.

7 Things I Loved This Week (Jan 10)

7 Things I Loved This Week

I heard this yesterday on a podcast with Laura Belgray — Don’t wait to be inspired to write your next email (or to write anything). Just start writing and then you’ll be inspired in the process, much like now, when I had not a single idea for this email until I sat down and sifted through the last few weeks of links I’ve collected. If you want to send out more emails then just sit down and start. Cool?

7 Other Things I Loved Recently:

1. I wasted 13 mins of my life watching these 10 Instagram Stories hacks last week, but they’re all really good. 

2. This free cliche finder tool (for your writing)…is so cliche.

3. What if your CTAs (Call to Action) buttons were this instead of “contact us.”

4. I share this article on email subject line spam trigger words with my clients often.

5. I discovered the absolute most perfect WFH sweatshirt

6. If you haven’t seen Mailchimp’s 2020 Annual Report, it’s amazing.

7. I got together with 8 other Mailchimp Partners on this blog about what tools we couldn’t live without. For me, it’s Slack. (And remember when Slack went down last week?!)

In other news, I bought the domain name emilyryanemails.com this week, Stay tuned for some cool stuff there soon, including my new Mailchimp course, with everything you could possibly need to start sending great emails. 

Have a great week ahead and if I ever inspire you to write an email, purchase something or read one of these articles above, I’d love to know. Just hit reply and lemme know anytime. 

What tool/app/software could you not live without? 8 Mailchimp partners share their top tips.

Top online tools from Mailchimp partners

Here, 8 Mailchimp partners and email marketing experts share their top tips on what online tools they rely on each day. So much great advice here!

 

Slack. We’ve been using Slack since January 2016, but during COVID where the team is no longer in one central location, Slack is the backbone of our comms, both with the internal team and our external workforce. I can’t imagine how we’d manage without it.
Doug Dennison, CEO & Co-founder, MailNinja


 

I’m a fan of to-do-lists, so Todoist.com is my everyday tool. For every area of my life (not only work) I’ve defined separate projects, and every time I decide to do something I put it in my list, with a due date and a priority level.


I have a lot of recurring tasks: newsletters (each one with its checklist of things to do), recurring payments, various kinds of errands; this helps me to free my mind and be sure that I won’t forget anything.


At the end of the day I check what’s on my list for tomorrow, I may reschedule something if the list is too long, and I prepare for the day to come.
Alessandra Farabegoli, Digital Strategist, Co-Founder, Digital Update and Freelancecamp Italia


 

Is Adobe an answer? If I have to choose… Photoshop… no, Illustrator… Dreamweaver… 
Indesign! I cannot live without Indesign. I use it for all designs, templates and forms.
Nick Beuzekamp, CEO and Founder, Online Marketing Bonaire


 

Google Suite. Toon Blast comes a close second.
Glenn Edley, Director & Email Strategist, Spike


 

For overall productivity, Google Workspace (https://workspace.google.com/) is our most important tool for both email marketing and general campaign creation. The ability to work concurrently with other team members on live documents, as well as share information transparently with clients is absolutely essential to providing top quality work in a timely and efficient manner. Clients who are not familiar with live document use find the access, technology and process capability amazing, and we’ve converted many to utilizing online document creation tools for their own departments and companies.
MaryAnn Pfeiffer, Digital Marketing Strategist, 108 Degrees Digital Marketing


 

Timeular – Time tracking dice. https://timeular.com/ It makes tracking my work time fun. I’ve gotten more productive since I started using it. 

My bonus tool is Qbserve, an automatic time tracking tool for Macs.

I can categorize the websites and apps I use and know at a glance if my day was productive. It’s made me more mindful of my time.
Amy Hall, Email Marketing Strategist and Certified Mailchimp Partner, amyhall.biz


 

I’m a big fan of OptinMonster and use it to create dynamic forms to capture new subscribers. I’m also constantly moving data so I rely on Zapier to automate workflows. My favorite new tool is OneSignal, which provides web browser push notifications. Push notifications have been a great complement to email messaging.
Adam Q. Holden-Bache, Director of Email Marketing, Enventys Partners


 

Slack. This powerful messaging tool has been an absolute game-changer for our business. Our small team uses it to communicate all day, every day. We’d have a million more emails to sift through without it. It’s great to be able to shoot a quick question or note to someone as you’re working on a project. Couldn’t live without it.
Emily Ryan, Co-Founder and Email Strategist, Westfield Creative

 

For more on Mailchimp Partners or to contact one of these experts, see Mailchimp’s Experts Directory here

Mailchimp experts

6 Ways To Maximize Mailchimp To Get Results

6 Mailchimp customers

With so many features, how can you get the most from Mailchimp’s platform and tools? 

To answer this question, we asked six Mailchimp customers and experts for their best tips. Here’s what they had to say about maximizing Mailchimp to get results.

Take Advantage of the Campaign Analytics

Tapping into the analytics from a campaign on Mailchimp will better equip you for the next one and the many more after that. Using their analytics will help you have a solid idea of the success, including how many people it reached, how many opened it and how many people engaged with whatever you sent. By using these numbers, businesses can continue to improve their email campaigns and gain more and more engagement. 

Daniel Cheetham, Y Scouts

Research Mailchimp Packages

Research all their offers and choose the tools that are best suited for your needs and business. While it may be tempting to use all sorts of services, if you do not understand them or how to use them, they will be of no use to you and you will blow your budget.

Vanessa Molica, The Lash Professional

Chat with Mailchimp’s Customer Service 

If at any point in your Mailchimp journey you get stuck and need help to see results, don’t be afraid to reach out to their Customer Service staff. These are people that work day in and day out with Mailchimp, knowing it much better than the average user. Go to them for anything and you are guaranteed to get your answer as well as better your Mailchimp skills during the process. A win-win! 

Kayla Centeno, Markitors

Set It and Forget It

In the spirit of efficiency, one of my favorite features of Mailchimp is the ability to automate your campaign. For example, you can set up triggers for when the initial intro email to your new customer should be sent or an email to be sent to a customer based on their website activity. Mailchimp’s “set it and forget it” approach truly provides you with the necessary tools and platform to provide timely and relevant information to your customers with ease.

Jennifer Leicht, Marketing and Small Business Consultant

Utilize Tags to Send Relevant Emails

My best Mailchimp tip to get the most from their platform is to use tags to send more relevant emails. For example, create a tag for email subscribers who have not opened your last 10 emails. Such subscribers are in danger of disengaging! You should talk to those disengaged subscribers differently. For example, offer a “welcome back” coupon exclusively for them. You can start the email with something like this “we noticed you haven’t opened our emails so we created a special offer just for you!”

Bruce Harpham, Technology Marketing Consultant

Back to Back Email Campaigns

On top of manual, one-off email campaigns, Mailchimp has the ability to set up back-to-back email campaigns—many paid users don’t make use of this feature. For instance, for new customers, you can set up weekly onboarding emails for the first month, to educate and inform this pool of users on your product/service. You can also set up a rule to only send out follow-up emails if a user had not previously opened the last campaign. This one—you don’t over email customers who are already actively using your service and may not enjoy the over-supplement of email-based content.

Hung Nguyen, Smallpdf

8 Black Friday Email Tips For Mailchimp Users

Black Friday Mailchimp

When you think of Black Friday, chances are you picture long lines, crowds and stores packed with people. This year, with many social distancing guidelines in place, Black Friday will most likely look a lot different! In order to engage with customers safely, many retailers will extend their sales on eCommerce platforms. But how can you inform your customers of this major change? We are glad you asked!

Email marketing is the most direct form of digital communication with your customers. For this reason, we recommend planning a full-scale campaign to capitalize on your Black Friday sale! We sat down with eight MailChimp experts and asked them for their best email tips to help you get started.


Save Emails for Black Friday 

Though it feels simple and maybe counter productive, don’t send Black Friday emails out until it is actually Black Friday. Leading up to the big day, you can create some buzz and excitement around the type of deals you will be dropping, but keep Thanksgiving a day of thanks. Schedule the emails to start being sent out at 5am the next day, but let Thanksgiving be a day without bombarding your customers with emails. Open rates are low on Holidays anyway. Be ready to drop your email campaign when it really matters! 

Kayla Centeno, Markitors 

Use Geographical Data

When trying to capitalize on Black Friday deals, use the geographical data that mailchimp provides. Mailchimp allows you to see the geographical area of your subscribers and then send emails to a certain group of people in a certain area. For users looking to capitalize on Black Friday, this is a great way to send subscribers deals for places that are near them. 

Daniel Cheetham, Y Scouts

Make Your Subject Lines Stand Out

Make your subject lines stand out. Customers will be getting hundreds of emails about Black Friday from all kinds of companies besides yours, so you need to be able to capture their attention before they send your email to the trash. Avoid using generic and overused subjects like “Black Friday Deals.” Is there a phrase you use that is specific to your business? Use that to stand out!

Vanessa Molica, The Lash Professional

Track Purchase Data From Previous Campaigns

Users looking to capitalize using Mailchimp during Black Friday should use the feature that allows them to track purchases based on emails sent out. Using this feature and data from previous campaigns can better help you structure a campaign that will also get customers to purchase directly from the email you sent out. Knowing what has worked and failed in the past will assist you in creating an effective campaign on one of the busiest shopping days of the year. 

Peter Babichenko, Sahara Case 

Get Ready Early

Black Friday comes sooner than you may think and you wake up with no resources ready to be sent. Get ready with your copy, visual, value proposition, and schedule campaigns upfront. Plus, make sure you test it out – subject lines, emails and your value propositions- through small batches of ads.

Jakub Kliszczak, Channels

Follow Up Campaigns

Mailchimp makes it easy to follow up on an email campaign to those who did not open an email. For Black Friday, I recommend sending at least three emails: pre-Black Friday, on the day, and one for Cyber Monday—depending on the needs of your business. By segmenting and following up with those who did not open previous campaigns or have made a purchase, you can maximize the most engagement and revenue generation from these emails, without disrupting users who had already made a purchase.

Hung Nguyen, Smallpdf

Deep Clean Your Mailing List

Whether it’s Mailchimp, or another CRM like HubSpot, Constant Contact, Salesforce, etc. the biggest issue I see is businesses that struggle with sending specific information to customer categories. Who are your personas? What product is best, per persona? Where are they in your buying cycle? If it’s an existing customer, what items could complement their last purchase? When you have clean data combined with clear solutions, you can share email communications that connect to their challenges, create credibility so you creatively stand out and inspire prospects to accomplish their goals.

Mark Jamnik, Enjoy Life Daily

Keep it Simple

Consumers get hundreds of emails in the build up to Black Friday so it’s important to make things easy for them. You can do this by focusing on a sitewide offer, a specific product category, or a small handful of items.

Liam Quinn, Reach Interactive