13 Ways Email Marketing Can Boost Your SEO Results

13 Ways Email Marketing Can Boost Your SEO Results

13 Ways Email Marketing Can Boost Your SEO Results

Discover how savvy SEO professionals and digital marketers integrate email marketing to amplify their SEO efforts. From using email insights to inform SEO strategies to adding email content to your website, explore these 13 expert tips that can give your search engine rankings a significant lift.

  • Identify User Behaviors Via Email Insights
  • Storytelling Enhances Brand and SEO
  • Leverage Email Sharing Buttons for Quality Backlinks
  • Turn Email Subscribers Into Active Participants
  • Create Share-Worthy Email Content
  • Repurpose Newsletters for SEO Benefits
  • Spotlight Content via Email Marketing
  • View Email as a Traffic Channel
  • Share Data-Driven Content in Emails
  • Monthly Newsletters Boost Site Interactions
  • Include “Read More” Links and Content Snippets
  • Create Scannable Content That Stands Out
  • Add Email Content to Your Website

Identify User Behaviors Via Email Insights

Through strategic email marketing, we’ve experienced a tangible boost in our SEO performance. The careful curation of content tailored to our specific audience has not only increased user engagement but has also translated into extended time spent on our web pages and a reduced bounce rate. These positive signals are instrumental in enhancing our overall search engine ranking.

One of the most impactful strategies we’ve employed is using email insights to inform our SEO efforts. Understanding our users’ preferences and behaviors allows us to fine-tune various elements such as content, calls to action (CTAs), headings, and subject lines. By repurposing these insights, we not only create more targeted email campaigns but also optimize our web pages effectively. It’s a symbiotic relationship where the lessons learned from email engagement directly contribute to refining our online presence.

My top tip for others looking to boost SEO through email marketing is to view these channels as interconnected platforms. The data gleaned from email campaigns should be a guiding force in shaping and refining your broader online strategy, resulting in a more cohesive and impactful digital presence.

Sajin K JohnSajin K John
SEO & Digital Marketing Expert

Storytelling Enhances Brand and SEO

Our email marketing campaigns have greatly increased brand recognition and supported our SEO strategy. We have increased website traffic and organic search engine ranks by strategically integrating relevant links and targeted keywords into our email campaigns.

Storytelling, however, is our most effective email marketing strategy for increasing brand awareness and SEO. Create engaging stories in your email content that speak to your readers rather than just advertising goods or services. Share industry insights, behind-the-scenes photos, or customer success stories that exemplify the character and values of your company.

In addition to encouraging higher email open and click-through rates, you can develop brand advocacy and loyalty by building genuine connections and engaging your audience deeply. Because search engines prioritize user engagement metrics, resulting in higher website visits, longer dwell times, and better SEO success.

Simply put, pay attention to the effectiveness of storytelling in your email marketing campaigns to increase brand awareness. Making deep connections with your audience that stick in their minds is as important as selling; this will help boost your brand’s visibility and position in search engine rankings.

Najeeb Ur RehmanNajeeb Ur Rehman
SEO Analyst, Digital Auxilius

Leverage Email Sharing Buttons for Quality Backlinks

Email marketing can substantially improve SEO in various ways. One helpful strategy is using email campaigns to create high-quality backlinks to your website. By integrating social media sharing buttons and producing worthwhile content that inevitably generates links, you may encourage readers to spread the word about your content.

In addition, incorporate pertinent keywords into your email content optimization plan. To increase search engine visibility, incorporate these keywords into your headers, body text, and subject lines. You may improve your website’s authority and exposure in search engine results pages by regularly sending relevant, high-quality emails to interested subscribers.

In conclusion, my top recommendation for improving SEO with email marketing is to build high-quality backlinks and use pertinent keywords in your email content. By including these tactics in your email marketing, you can increase organic traffic to your website and improve its search engine ranking.

Bilal IqbalBilal Iqbal
SEO Executive, Digital Auxilius

Turn Email Subscribers Into Active Participants

Email marketing, often seen as a separate entity, can actually be a secret weapon in boosting SEO. Here’s a personal story that illustrates this well. I focused on creating high-quality, informative newsletters that my subscribers found valuable. By including links to well-crafted blog posts and pages on my website, I encouraged readers to visit and engage with my site’s content.

The magic happened when these readers found the content useful and shared it across their networks, including social media and their own blogs. This generated organic backlinks, a key factor in SEO. It’s like starting a ripple effect; the initial wave begins with the email, and it spreads out, reaching farther shores in the form of backlinks and social shares.

For anyone looking to boost their SEO with email marketing, my top tip is to focus on creating content that is truly valuable and share-worthy. Encourage your readers to engage with it beyond just reading—ask them to share their thoughts, provide feedback, or share it on their platforms if they found it useful. This approach not only fosters a deeper connection with your audience but also turns your email subscribers into active participants in your SEO efforts.

Anup KayasthaAnup Kayastha
Founder, Serpnest

Create Share-Worthy Email Content

Directing traffic to an article is a great signal to Google that it’s quality content readers want to enjoy. Not only that, but you are sending vital data to Google about on-page metrics like time on page, bounce rates, and exit rates.

I usually create an RSS feed to go out in a monthly designed email so all of my readers can jump to my latest blog posts and kick them up in the rankings by helping them get indexed faster by being on the site and the page.

More traffic means boosted rankings and a higher crawl budget.

George PanayidesGeorge Panayides
Digital Marketing Specialist, The Digital xx

Repurpose Newsletters for SEO Benefits

I have a weekly growth-hacking newsletter that goes out to tens of thousands of marketers, creators, and entrepreneurs.

All of my newsletters are turned into articles on my website.

It’s not infrequent that one of my readers will have a blog or website of their own—and link to one of the newsletters I republished as an article.

Content repurposing is one of the most powerful methods there is, especially when you repurpose a well-performing piece of content.

In my case, by repurposing my newsletters as articles, I get backlinks. These backlinks increase my domain authority and page authority, and my website gains more market share within search engines as a result.

I don’t believe in content gating. I choose to use all my content as acquisition tools to get more visibility and more top-of-mind awareness. Aside from my weekly newsletter, I have a daily podcast and make daily TikToks and Instagram Reels. All these pieces of media are repurposed as assets on my website—which attracts more links and further fuels my SEO.

My best tip for others to boost SEO with email marketing is to turn emails into articles. When possible, look for relevant keywords to insert into the article page title, meta description, alt text, H1, and opening sentence.

This way, a newsletter serves not just as a linkable asset but as an SEO landing page of its own.

Edward SturmEdward Sturm
SEO and Marketing Expert, Edwardsturm.com

Spotlight Content via Email Marketing

Our email marketing has been a secret weapon for boosting our SEO, especially with a little help from our AI-powered productivity tools, templates, and dynamic content. Here’s a fun tip: Spotlight your coolest content in your emails. We love to give our subscribers a heads-up on our latest blog posts, killer tutorials, and super helpful resources.

This does a couple of awesome things. First off, it gets our subscribers clicking through to our site, bumping up those page views. But even cooler, it shows search engines that we’re the go-to spot for valuable content, nudging our rankings up.

And here’s the cherry on top: We sprinkle in social share buttons and make it super easy to spread the love for our content. When we drop a newsletter about our latest product updates, it’s not just an update—it’s a nudge for our fans to share our stuff on social media. This organic sharing action is like SEO gold, bringing in more eyes and creating a buzz around our brand.

So, the big secret? Make your email marketing a loop that feeds and is fed by your content and SEO efforts. It’s a fun ride seeing where it can take your brand!

John XieJohn Xie
Co-Founder and CEO, Taskade

View Email as a Traffic Channel

Email marketing is an underrated way of getting your content to rank faster. A ranking factor is that your content receives traffic from sources other than just Google, and email marketing can easily be one of them.

I ran a test once where I published two articles; the criteria were the same, but for one of the articles, I added a link in a newsletter I sent out, and for the other, I didn’t. It resulted in the article that was in the newsletter starting to rank immediately, whereas the other article didn’t rank until a bit later.

And once you get them on your page, the more they click around and read your content, the more positive signals your website sends to Google.

In summary, see email marketing as a traffic channel, just as you see Google. Once you do that, you’ll start to benefit from it tremendously. So, even though you might not see the correlation at first, it’s there and incredibly powerful when used correctly.

Phillip StemannPhillip Stemann
SEO Consultant, Phillip Stemann

Share Data-Driven Content in Emails

One powerful method we’ve used is to share intriguing, data-driven content that engages our readers. For example, we might send out an email that begins with a compelling statistic, like: “Did you know that 70% of…” Naturally, the recipient is likely to be curious about the rest of the information. So, we include a link to the full article on our blog or website. This not only drives traffic to our site, but it also encourages longer site visits, both of which positively affect our SEO.

But it’s important to remember that email marketing isn’t just about driving traffic. It’s also about building a relationship with your audience and providing value. By creating high-quality, relevant content that resonates with your subscribers, you’re not only boosting SEO but also increasing brand loyalty and trust.

Tristan HarrisTristan Harris
Demand Generation Senior Marketing Manager, Thrive Digital Marketing Agency

Monthly Newsletters Boost Site Interactions

As a digital marketing agency, we send out one newsletter a month to our subscribers, including a variety of different things: office updates, blog articles, social posts, company achievements, and more. Although these emails are not getting crawled or indexed, the content within them is impacting our website ranking and SEO efforts as it encourages visitors to read our content, like our posts, follow our accounts, and explore our different landing pages. These positive behaviors and interactions are therefore improving our ranking on Google search results while also interpreting our keywords and key phrases.

Annie EverillAnnie Everill
Digital Marketing Executive, Imaginaire

Include “Read More” Links and Content Snippets

Certainly, my email marketing efforts have significantly complemented my SEO strategy, primarily by driving more targeted traffic to my website. The best tip I can offer is to effectively leverage your email content to encourage user engagement with your website.

Here’s a specific strategy: Include well-crafted snippets of your latest blog posts or web content in your emails with ‘Read More’ links directing readers to your website. This not only increases website traffic but also enhances user engagement with your content. The trick is to make these snippets compelling and relevant to your audience’s interests.

Additionally, by analyzing which content in your emails gets the most clicks, you can gain insights into what your audience finds most valuable. This information can guide your content creation strategy for both your website and future email campaigns, ensuring that you’re consistently delivering content that resonates with your audience.

Remember, while direct SEO benefits from email marketing are not as straightforward as other strategies, the indirect benefits like increased site engagement and content relevancy can significantly boost your SEO efforts. This approach has been a key part of my digital marketing strategy, driving both traffic and engagement.

Joe DaviesJoe Davies
Co-Founder and CEO, FATJOE

Create Scannable Content That Stands Out

Email is a powerful channel for driving traffic back to our site and content. We regularly promote new blogs, e-books, and case studies in our email newsletters with catchy subject lines and compelling preview copy. This boosts clicks and website visits, which then improves our search rankings. My top tip is to make email content snippets scannable with bold headings and bulleted lists so readers can quickly grasp the value.

Karin ConroyKarin Conroy
Founder and Creative Director, Conroy Creative Counsel

Add Email Content to Your Website

One easy way to repurpose your email content is by adding it to your website. This has two benefits: more fresh content on your website and more opportunities to rank for more keywords.

Brennen SmithBrennen Smith
CEO, Lazarus Design Team

Submit Your Answer

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Make Your Own Social Media Icons for your Emails

It’s actually pretty easy to make your own Mailchimp social media icons for your email campaigns.

Here is exactly what I do:

  1. You first need to make your colored icons. I use Flaticon.com. You’ll sign up for a free account and then search “Instagram,” for example, and pick the icon you want to use.
  2. From there you can click EDIT ICON and you will choose the exact color you would like your icon to be. Enter your brand’s HEX colors at this step.
  3. Download a PNG file of your colored icon. I usually do 32px size.
  4. Then you will go into Mailchimp and head to your Content Studio > My Files. Upload the images of your new custom-color social icons.
  5. You will then click on the actual file in Mailchimp and then click “View Details” and then click COPY URL. This is the URL you will need for your coding.

Now the easy part!

  1. Now head to your email campaign and you will drag in a “Code Block” wherever you want your icons.
  2. PASTE IN THIS CODE and we will soon put in that link you just copied.
<style type="text/css">
.social { font-family: 'Lucida Sans Serif', sans-serif; size: 10px; }
.social img { width:35px; height: auto; }
.social a {text-decoration: none;}
.social a:hover { color: #ffffff; }
.social ul { list-style-type: none; margin-right:40px; text-align: center; }
.social li { display: inline-block; margin: 10px; }
</style>
<div class="social">
<ul>
    <li><a href="https://www.twitter.com/emilyryantweets" target="_blank"><img src="https://mcusercontent.com/73b7dc46becfe523a3c6cbd58/images/ce277f61-a3df-ffd9-6fc0-a0756260241d.png"></a></li>
    <li><a href="https://instagram.com/emilyryanlikes" target="_blank"><img src="https://mcusercontent.com/73b7dc46becfe523a3c6cbd58/images/0e498196-ce63-f6eb-509f-ea1173064000.png"></a></li>
</ul>
</div>

NOW, SIMPLY REPLACE THE LINKS IN THE CODE.

You can edit the code above and put in YOUR social media handles for each button (you see here – emilyryantweets and emilyryanlikes) – REPLACE with your handles.

And then PASTE in that URL you copied of your first social icons where you see the link “mcusercontent” – Make sure you paste between the quotes.

You’ll need to go back to your Content > My Files in Mailchimp and upload your other icons and grab those other links and repeat this for each.

That’s it! You should have pretty, custom-colored icons now!

Any questions? Let me know! You can email me at hello (at) westfield-creative (dot) com.

8 B2B Instagram Marketing Tips & Best Practices

B2B Instagram Marketing Tips

Instagram has always been a place for brands to shine–interacting with customers and creating a feed akin to an art show. But what about B2B businesses looking to enter the game?

How should a B2B business use Instagram? 

We asked eight B2B leaders, “What Instagram tip would you have to offer other B2B businesses?”

Here’s what they had to say:

It’s All About Insights

For us, Instagram is a place to share insights and wisdom. Our work is about people and we want to put people first through the content we share. As a result, much of our content is motivational and inspirational. Connect your business, whatever you offer, to something personal and that will offer something valuable to your audience. 

Jenn Christie, Y Scouts

Share Your Brand Personality

We use Instagram as a way to share our brand’s personality beyond our site while still promoting our business. Instagram allows us to connect to our audience in a way that’s more personable. We share our sales and products, of course, but we also engage with our followers by asking questions and including them in the content. Create a brand personality and use that to guide your content.

Vanessa Molica, The Lash Professional

Network

We have a podcast (CEOpodcasts.com) so we use it very much as a way to connect with podcast guests and generate content. The reality is that most businesses are looking for visibility so we try to provide that opportunity with our platform. By doing that, it opens up the opportunity to develop, nurture, and cultivate relationships. Simply by sending a direct message to a potential podcast guest can open up a tremendous amount of opportunities.

Gresham Harkless, Blue 16 Media

Promote Brand Identity and Culture

We use Instagram for culture posts. Our audience doesn’t consume content or convert on Instagram so we’ve switched from trying to promote on there to showcasing a more human side of us and highlighting our great brand!

Janelle Amos, Revenue Marketing Manager

Be Consistent

We use Instagram to promote our mission, programs, and fundraisers. The best practice we strive for is consistency. What I have learned about social media engagement is it is all about consistency. It is also important that you create polished and eye-catching content for social media since it is driven by picture content.

Lloyd Hopkins, Million Dollar Teacher Project

Start Your Narrative

You are not the hero of the story. This comes from Storybrand by Donald Miller and it is more applicable than ever. To be effective on Instagram, start your narrative where the user is and not what you want them to see. Provide value by helping them navigate the problem they are currently having.

Lukas Ruebbelke, BrieBug

It’s OK if it Isn’t Right For You

First, determine what business objective(s) you want to achieve from Instagram (and social media as a whole). Instagram isn’t for everyone, and if your efforts on the platform aren’t organic or authentic, it could actually damage your brand reputation with your followers. If you do create a presence on Instagram, commit to conceptualizing the type of visual content that will tell your brand’s story in a compelling way.

Rennie Leon, Director of Marketing and Communications

Feature Behind the Scenes

Instagram is our favorite tool for letting our brilliant team shine. Since we’re a digital marketing company for small businesses, it’s important for us to have a medium where our clients can learn more about the awesome people they’re working with. Through our efforts, we aim to show that we connect small businesses with customers and have a great time doing it. Since Instagram is a casual social media platform, I recommend using this channel to feature the people working behind the scenes. Show people what your business is all about, but don’t forget to highlight those who make things happen! 

Grecia Olachea, Markitors

11 Best WordPress Design Tips For A Clean & Modern Website

Whether you like it or not, people will judge your company based on your website. In light of this, it’s important to have a clean, user-friendly webpage to attract clients. If you’re operating on WordPress, there are multiple options available to impart a modern feel to your website. 

In this piece, 11 small business leaders share the steps they took to breathe new life into their company sites.

Conduct Research

We recently just did an overhaul of our website. We started by researching large companies we look up to and see what type of content and style they’re currently using. Once we had a better understanding of current trends, our own user experience, and the ideal layout, we found a template and plug-ins that would drive conversions.

Megan Chiamos, Cannabis ERP Software 

Have Easily Identifiable Calls to Action and Negative Space for Easy Navigation

We are currently working to move our website to WordPress from a different platform because of its versatility. During the transition, we are working with a designer to ensure the best possible SEO performance with the new design. Two of the key components of our new site will be easily identifiable calls to action and negative space to help ensure easy navigation.

Pete Newstrom, Arrow Lift

Use Meaningful Images

Selecting images is a very important part of website design. For our adoption agency, the images we have chosen to select on our website are very reflective and respectful of the unplanned pregnancy our birth mothers face. Previously, our website was populated with photos of babies. Now, the hero images on our site are filled with images of the life situations birth mothers face: the initial positive pregnancy test; the discomfort of a pregnancy; wondering what the future holds; research; joy. By including these images, it is our hope that we can visually communicate to birth mothers that we understand what they are going through…and that we are here to help. 

Kenna Hamm, Texas Adoption Center

Simplify the Messaging

We have simplified and cleaned up the messaging. Ensure load times are fast and provided call to actions right at the top of the site. We also are telling people what happens to their information right up front using video so we can eliminate any fear. Finally, we are including video and virtual tours as much as possible.

Thomas Ahern, Embark Behavioral Health

Prioritize User Experience

Carefully think about the user experience and flow of information. Write enough but not too much — nobody likes to read the web. Make sure the design is clean, simple, and appealing.

DD Kullman, University of Phoenix

Keep it Fast and Efficient

I am in the process of a redesign. I was using a template that had a lot of custom css that just slowed the site down. Speed is one of the biggest ranking factors so I have switched to a lighter template with fewer plugins and a whole lot less custom CSS. Most of the fancy stuff I didn’t use anyhow. Simple, clean, easy to navigate, and fast is better than cool bells and whistles.

Eric Rutin, Rutin Marketing

Keep it Simple

Simplicity.  Easy, clean, and to the point without extra bells and whistles.  Use this style for a quick reference and then to start a real conversation about meeting your customer’s personal needs.  Every business and website has different needs.

Joe Harlan, JoeHarlan.net

Keep it Clean and Basic

My team and I are always updating our WordPress website. We keep it clean and basic. We want our customers to be able to easily flow through our website. 

Vanessa Molica, Eyelash Supplies Company

Use a Fresh Design and Real-Time Data

We have an expert and award-winning team that uses fresh design and real-time data to create brand awareness and help our services stand-out. We look at our site every day and it shows.

Cameron Robb, GPEC

Short, Choppy Copy Wins

One underrated aspect of a modern website is the copy. Short, choppy copy wins in today’s world. Say what you need to say in as few words as possible, as clearly as possible. For example, “We help ____ with ____ by ____”

Michael Norris, Youtech

Don’t Overcrowd the Pages

To adopt a clean, modern look, I do several things. One, I use a font that’s readable. I make sure that it’s big enough and that the color has high contrast against the background. Two, adding adequate space in between text and elements. If the page looks too squished, it looks outdated and messy. Three, use high-quality images to add visual interest.

Danielle Ganon, SEO Marketing Company

Why the name “Westfield Creative”?

In 2016, I had just relocated from NYC to Lake Tahoe and was trying to find a way to work from home, so that I could be around my then 6-month-old little boy. I have never been an office person and never will be. I had to find a way. In early 2016, after a call with my friend, Val Geisler (now an email marketing guru/expert), I started my virtual assistant business, “Emily Ryan Works,” which was helping entrepreneurs and small business owners with really anything they needed. From WordPress website help, to Mailchimp email newsletters, to graphics, to social media and much more.  They thought of something, we did it. It was really my dream at the time…just to be working from home.

 

Elizabeth Bogh and Emily RyanThen, this little business grew very quickly. And maybe too quickly. I kept taking on more and more clients and in 2017, my sister, Elizabeth, came on to help me manage it all. We grew to a full-time digital marketing agency, specializing in Mailchimp, social media and WordPress. As our business grew, we desperately wanted a new name. I hated the name “Emily Ryan Works.” It was a name that I quickly chose because www.emilyryan.com was NOT available on that day in 2016 and this was the only domain name I could find. And over time, as my sister took on 50% of our workload, I hated standing behind just my name. She never minded and actually preferred it that way (she always says that I should be the “face” of the business, but it feel right). So we began the search for a new biz name.

 

And it took FOREVER to come up with something that made sense for our business, for both of us and where the domain was actually available (harder than you think!). I think we went through 100 names. It had to be special for us. It had to be cool.

 

And then one day, we landed on a name that made so much sense to us both — Westfield Creative. Westfield (Road) being the street that we grew up on together in Charlotte, NC.  Liz and I lived at 3000 Westfield Road for 18 years (14 of those together) and it was truly a magical home to grow up in.

 

We grew up in an old, big blue house, covered in ivy. We could both tell you every corner of that house. We had a pool and a trampoline and our yard was a giant playground of awesomeness. We also had computers in several rooms of our house (which in the 80’s was pretty techie). Elizabeth actually went to a magnet school for science and technology (she was the real techie in our family) and I went to a performing arts school (I was the crazy, artsy theatre kid).

 

Westfield was our home and now with our new business name, it can be forever.