13 Ways Email Marketing Can Boost Your SEO Results
Discover how savvy SEO professionals and digital marketers integrate email marketing to amplify their SEO efforts. From using email insights to inform SEO strategies to adding email content to your website, explore these 13 expert tips that can give your search engine rankings a significant lift.
- Identify User Behaviors Via Email Insights
- Storytelling Enhances Brand and SEO
- Leverage Email Sharing Buttons for Quality Backlinks
- Turn Email Subscribers Into Active Participants
- Create Share-Worthy Email Content
- Repurpose Newsletters for SEO Benefits
- Spotlight Content via Email Marketing
- View Email as a Traffic Channel
- Share Data-Driven Content in Emails
- Monthly Newsletters Boost Site Interactions
- Include “Read More” Links and Content Snippets
- Create Scannable Content That Stands Out
- Add Email Content to Your Website
Identify User Behaviors Via Email Insights
Through strategic email marketing, we’ve experienced a tangible boost in our SEO performance. The careful curation of content tailored to our specific audience has not only increased user engagement but has also translated into extended time spent on our web pages and a reduced bounce rate. These positive signals are instrumental in enhancing our overall search engine ranking.
One of the most impactful strategies we’ve employed is using email insights to inform our SEO efforts. Understanding our users’ preferences and behaviors allows us to fine-tune various elements such as content, calls to action (CTAs), headings, and subject lines. By repurposing these insights, we not only create more targeted email campaigns but also optimize our web pages effectively. It’s a symbiotic relationship where the lessons learned from email engagement directly contribute to refining our online presence.
My top tip for others looking to boost SEO through email marketing is to view these channels as interconnected platforms. The data gleaned from email campaigns should be a guiding force in shaping and refining your broader online strategy, resulting in a more cohesive and impactful digital presence.
Sajin K John
SEO & Digital Marketing Expert
Storytelling Enhances Brand and SEO
Our email marketing campaigns have greatly increased brand recognition and supported our SEO strategy. We have increased website traffic and organic search engine ranks by strategically integrating relevant links and targeted keywords into our email campaigns.
Storytelling, however, is our most effective email marketing strategy for increasing brand awareness and SEO. Create engaging stories in your email content that speak to your readers rather than just advertising goods or services. Share industry insights, behind-the-scenes photos, or customer success stories that exemplify the character and values of your company.
In addition to encouraging higher email open and click-through rates, you can develop brand advocacy and loyalty by building genuine connections and engaging your audience deeply. Because search engines prioritize user engagement metrics, resulting in higher website visits, longer dwell times, and better SEO success.
Simply put, pay attention to the effectiveness of storytelling in your email marketing campaigns to increase brand awareness. Making deep connections with your audience that stick in their minds is as important as selling; this will help boost your brand’s visibility and position in search engine rankings.
Najeeb Ur Rehman
SEO Analyst, Digital Auxilius
Leverage Email Sharing Buttons for Quality Backlinks
Email marketing can substantially improve SEO in various ways. One helpful strategy is using email campaigns to create high-quality backlinks to your website. By integrating social media sharing buttons and producing worthwhile content that inevitably generates links, you may encourage readers to spread the word about your content.
In addition, incorporate pertinent keywords into your email content optimization plan. To increase search engine visibility, incorporate these keywords into your headers, body text, and subject lines. You may improve your website’s authority and exposure in search engine results pages by regularly sending relevant, high-quality emails to interested subscribers.
In conclusion, my top recommendation for improving SEO with email marketing is to build high-quality backlinks and use pertinent keywords in your email content. By including these tactics in your email marketing, you can increase organic traffic to your website and improve its search engine ranking.
Bilal Iqbal
SEO Executive, Digital Auxilius
Turn Email Subscribers Into Active Participants
Email marketing, often seen as a separate entity, can actually be a secret weapon in boosting SEO. Here’s a personal story that illustrates this well. I focused on creating high-quality, informative newsletters that my subscribers found valuable. By including links to well-crafted blog posts and pages on my website, I encouraged readers to visit and engage with my site’s content.
The magic happened when these readers found the content useful and shared it across their networks, including social media and their own blogs. This generated organic backlinks, a key factor in SEO. It’s like starting a ripple effect; the initial wave begins with the email, and it spreads out, reaching farther shores in the form of backlinks and social shares.
For anyone looking to boost their SEO with email marketing, my top tip is to focus on creating content that is truly valuable and share-worthy. Encourage your readers to engage with it beyond just reading—ask them to share their thoughts, provide feedback, or share it on their platforms if they found it useful. This approach not only fosters a deeper connection with your audience but also turns your email subscribers into active participants in your SEO efforts.
Anup Kayastha
Founder, Serpnest
Create Share-Worthy Email Content
Directing traffic to an article is a great signal to Google that it’s quality content readers want to enjoy. Not only that, but you are sending vital data to Google about on-page metrics like time on page, bounce rates, and exit rates.
I usually create an RSS feed to go out in a monthly designed email so all of my readers can jump to my latest blog posts and kick them up in the rankings by helping them get indexed faster by being on the site and the page.
More traffic means boosted rankings and a higher crawl budget.
George Panayides
Digital Marketing Specialist, The Digital xx
Repurpose Newsletters for SEO Benefits
I have a weekly growth-hacking newsletter that goes out to tens of thousands of marketers, creators, and entrepreneurs.
All of my newsletters are turned into articles on my website.
It’s not infrequent that one of my readers will have a blog or website of their own—and link to one of the newsletters I republished as an article.
Content repurposing is one of the most powerful methods there is, especially when you repurpose a well-performing piece of content.
In my case, by repurposing my newsletters as articles, I get backlinks. These backlinks increase my domain authority and page authority, and my website gains more market share within search engines as a result.
I don’t believe in content gating. I choose to use all my content as acquisition tools to get more visibility and more top-of-mind awareness. Aside from my weekly newsletter, I have a daily podcast and make daily TikToks and Instagram Reels. All these pieces of media are repurposed as assets on my website—which attracts more links and further fuels my SEO.
My best tip for others to boost SEO with email marketing is to turn emails into articles. When possible, look for relevant keywords to insert into the article page title, meta description, alt text, H1, and opening sentence.
This way, a newsletter serves not just as a linkable asset but as an SEO landing page of its own.
Edward Sturm
SEO and Marketing Expert, Edwardsturm.com
Spotlight Content via Email Marketing
Our email marketing has been a secret weapon for boosting our SEO, especially with a little help from our AI-powered productivity tools, templates, and dynamic content. Here’s a fun tip: Spotlight your coolest content in your emails. We love to give our subscribers a heads-up on our latest blog posts, killer tutorials, and super helpful resources.
This does a couple of awesome things. First off, it gets our subscribers clicking through to our site, bumping up those page views. But even cooler, it shows search engines that we’re the go-to spot for valuable content, nudging our rankings up.
And here’s the cherry on top: We sprinkle in social share buttons and make it super easy to spread the love for our content. When we drop a newsletter about our latest product updates, it’s not just an update—it’s a nudge for our fans to share our stuff on social media. This organic sharing action is like SEO gold, bringing in more eyes and creating a buzz around our brand.
So, the big secret? Make your email marketing a loop that feeds and is fed by your content and SEO efforts. It’s a fun ride seeing where it can take your brand!
John Xie
Co-Founder and CEO, Taskade
View Email as a Traffic Channel
Email marketing is an underrated way of getting your content to rank faster. A ranking factor is that your content receives traffic from sources other than just Google, and email marketing can easily be one of them.
I ran a test once where I published two articles; the criteria were the same, but for one of the articles, I added a link in a newsletter I sent out, and for the other, I didn’t. It resulted in the article that was in the newsletter starting to rank immediately, whereas the other article didn’t rank until a bit later.
And once you get them on your page, the more they click around and read your content, the more positive signals your website sends to Google.
In summary, see email marketing as a traffic channel, just as you see Google. Once you do that, you’ll start to benefit from it tremendously. So, even though you might not see the correlation at first, it’s there and incredibly powerful when used correctly.
Phillip Stemann
SEO Consultant, Phillip Stemann
Share Data-Driven Content in Emails
One powerful method we’ve used is to share intriguing, data-driven content that engages our readers. For example, we might send out an email that begins with a compelling statistic, like: “Did you know that 70% of…” Naturally, the recipient is likely to be curious about the rest of the information. So, we include a link to the full article on our blog or website. This not only drives traffic to our site, but it also encourages longer site visits, both of which positively affect our SEO.
But it’s important to remember that email marketing isn’t just about driving traffic. It’s also about building a relationship with your audience and providing value. By creating high-quality, relevant content that resonates with your subscribers, you’re not only boosting SEO but also increasing brand loyalty and trust.
Tristan Harris
Demand Generation Senior Marketing Manager, Thrive Digital Marketing Agency
Monthly Newsletters Boost Site Interactions
As a digital marketing agency, we send out one newsletter a month to our subscribers, including a variety of different things: office updates, blog articles, social posts, company achievements, and more. Although these emails are not getting crawled or indexed, the content within them is impacting our website ranking and SEO efforts as it encourages visitors to read our content, like our posts, follow our accounts, and explore our different landing pages. These positive behaviors and interactions are therefore improving our ranking on Google search results while also interpreting our keywords and key phrases.
Annie Everill
Digital Marketing Executive, Imaginaire
Include “Read More” Links and Content Snippets
Certainly, my email marketing efforts have significantly complemented my SEO strategy, primarily by driving more targeted traffic to my website. The best tip I can offer is to effectively leverage your email content to encourage user engagement with your website.
Here’s a specific strategy: Include well-crafted snippets of your latest blog posts or web content in your emails with ‘Read More’ links directing readers to your website. This not only increases website traffic but also enhances user engagement with your content. The trick is to make these snippets compelling and relevant to your audience’s interests.
Additionally, by analyzing which content in your emails gets the most clicks, you can gain insights into what your audience finds most valuable. This information can guide your content creation strategy for both your website and future email campaigns, ensuring that you’re consistently delivering content that resonates with your audience.
Remember, while direct SEO benefits from email marketing are not as straightforward as other strategies, the indirect benefits like increased site engagement and content relevancy can significantly boost your SEO efforts. This approach has been a key part of my digital marketing strategy, driving both traffic and engagement.
Joe Davies
Co-Founder and CEO, FATJOE
Create Scannable Content That Stands Out
Email is a powerful channel for driving traffic back to our site and content. We regularly promote new blogs, e-books, and case studies in our email newsletters with catchy subject lines and compelling preview copy. This boosts clicks and website visits, which then improves our search rankings. My top tip is to make email content snippets scannable with bold headings and bulleted lists so readers can quickly grasp the value.
Karin Conroy
Founder and Creative Director, Conroy Creative Counsel
Add Email Content to Your Website
One easy way to repurpose your email content is by adding it to your website. This has two benefits: more fresh content on your website and more opportunities to rank for more keywords.
Brennen Smith
CEO, Lazarus Design Team
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