April 2022 - Westfield Creative

6 Ways To Use Canva and Mailchimp

How can you can use Canva and Mailchimp, together?

To help you best use Canva and Mailchimp together, we asked marketing professionals with experience in both tools this question for their best insights. From creating engaging email banners to newsletters, there are several was to use Canva and Mailchimp together to enhance your email communication and marketing efforts.

Here are six ways to use Canva and Mailchimp together:

Create Engaging Email Banners
Personalize Emails With Customer-Centric Designs
Set Up a New Team Member Onboarding Email Sequence
Create Data-driven Emails With Infographics
Design Graphics to Fit the Dimensions You Need
Create a Newsletter

Create Engaging Email Banners

You can use Canva to find visually engaging banner templates to be used as banners at the top of your marketing emails. Within these banners you can include important announcements such as big sales coming up. By seeing this aesthetically pleasing content right when opening these emails, your readers will receive a positive impression of this company as professional and creative.

Nick Shackelford, Structured Agency

Personalize Emails With Customer-Centric Designs

You can use Canva to personalize emails to your customers. If, for example, they like a certain design of ours, we can use Canva to craft an email with that design aimed at them to help convince them to take the next step. Then, we take that design and send it to Mailchimp through Canva, directly enabling us to send beautiful, personalized emails to our customers without having to use multiple apps or programs.

Nataly Vanunu, Boho Magic

Set Up a New Team Member Onboarding Email Sequence

While usually used for customer outreach, Canva and Mailchimp make a great pair for internal email campaigns. For instance, a new team member email sequence can include timely reminders each step of the way, with one call to action in a video or presentation link.

Managing new employee onboarding reminders doesn’t have to be overwhelming or dull. Inexpensive tools like Canva and Mailchimp can support your small business growth including employee onboarding, so you can focus on quality time with your people and customers rather than manually send reminders.

Benjamin Meskin, Cabrella

Create Data-driven Emails With Infographics

Canva and Mailchimp don’t only go together with marketing. If there’s any data you’re presenting in an email, for a client, digital outreach, or within your company, you can use both programs for appeal and simplicity. You can design infographics with incredible ease in Canva by inputting the right keywords in the elements sections. They have intuitive charts and ready-to-go templates if you need a little more help with the visual presentation of the information.

Link your Mailchimp account to Canva, and you’ll be able to import these graphics seamlessly into your carefully crafted email. Presenting data with visuals can make your email more readable, unique and attractive.

Nicole Ostrowska, Zety

Design Graphics to Fit the DImensions You Need

Canva is an excellent platform to create appealing graphics for email newsletters. You can design graphics to fit the dimensions and branding of your newsletter in Canva and then upload them into Mailchimp. Graphics make email newsletters more interactive and visually pleasing. Canva and Mailchimp are best used together, like peanut butter and jelly!

Breanne Millette, BISOULOVELY

Create a Newsletter

One way that you can use Canva and Mailchimp, together is to create a newsletter. A newsletter will help your company stay in touch with customers by providing information about current events, sales promotions or new arrivals. They are also a great way for companies to promote upcoming products or services as well as share their latest updates on the business itself.

Adil Advani, MyPrep

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mailchimp

7 Things To Know About Mailchimp Send Time Optimization

What is one thing to know about Mailchimp’s send time optimization?

To help you better understand Mailchimp’s send time optimization, we asked small business owners and marketing experts this question for their best insights. From understanding that automated emails are not offered to recognizing the software’s first try isn’t perfect, there are several things to be aware of before using Mailchimp’s send time optimization.

Here are seven things to know about Mailchimp’s send time optimization:

Automated Emails Are Not Offered
It is Very Timely
You Still Need to Do Your Own Research
Mailchimp Uses Data Science
You Must Choose a Plan
Send Time Optimization May Not Work The Same Day
The Software’s First Try Isn’t Perfect

Automated Emails Are Not Offered

Send time optimization is not available for automated emails. You must craft the email. Mailchimp analyzes user engagement patterns for their emails to determine the ideal time for sending an email to achieve maximum engagement. By turning on send time optimization, Mailchimp will send the email on your desired sent date at the appointed time. You can still send email campaigns, but they aren’t automated.

Bill Glaser, Outstanding Foods

It is Very Timely

Mailchimp’s send time is on point and timely. It is very difficult to stop a campaign once it is in motion and sent out. Make sure that you have proofread the material multiple times in order to see that everything is on par with messaging and it is good to go.

Shaun Price, MitoQ

You Still Need to Do Your Own Research

There has been a lot of research done about the best time to send a message to an email subscriber. Still, the answer truly lies in what works best for your audience. While Mailchimp offers time optimization as a perk, you should still do your own A-B tests to see what jives with your audience that sends messages to your subscriber count at different times. Then, use a comparative reporting feature to help identify which had the best open and conversion rates.

Stephanie Venn-Watson, fatty15

Mailchimp Uses Data Science

Send time optimization takes a lot of the guesswork out of ensuring your email campaigns are read by your email list contacts. Using data science, Mailchimp’s send time optimization figures out when your email contacts are most likely to interact with your messages. It then schedules emails to be sent at that time, increasing the chances that they will be received and read. It’s a useful tool for increasing contacts’ engagement with your emails.

Candie Guay, Envida

You Must Choose a Plan

You have to be signed up for either the Standard or Premium plan to access Mailchimp’s send time optimization features. Consider whether you are willing to afford these plans and whether this is a worthwhile investment. You could always try it for a month or so to see if your email engagement rates increase during this time.

Drew Sherman, Carvaygo

Send Time Optimization May Not Work The Same Day

Though Mailchimp’s send time optimization is a great capability, it’s not always an option if you’re sending a same day email. You can implement the optimization tool when scheduling emails that are further out, but it can only be used when there are five hours left in the day. That five hours is based on the time zone you’ve set for the Mailchimp account.

Logan Mallory, Motivosity

The Software’s First Try Isn’t Perfect

Mailchimp counts send time optimization based on the previous behavior of recipients; however, it doesn’t have all emails in the database. The software may lack data about recipients you contact for the first time, so its estimation wouldn’t be so successful. Therefore, keep in mind that your campaign will work better and better with every use of your sending list.

Karolina Zajac, PhotoAiD