8 Easy Instagram Stories Hacks

Yellow, White and Black Quotation Social Media Graphic

I spend way too much time creating content on Instagram Stories, but I love it. It’s creative, fun and addicting. So today I am servin’ you up some good ole’ tips to make your Stories way more exciting and keep your followers comin’ right on back! Enjoy.

 

NOTE: These are EASY tips for your Stories. Just to add a little more “flair,” if you will…

8 Easy Instagram Stories Hacks

  1. Add/draw lines. Add a border around your photo with the highlighter tool. Or add a line on top and bottom of your photo. Or even draw a line across the corners (like pieces of tape).
  2. Make it extra cool. Have a photo of a cup of coffee or a cocktail you want to use but make it more fun? Add a GIF of a diver jumping into your drink. Or a shark GIF swimming in your Quarantini. Or add a GIF of Michael Jordan flying over some buildings.
  3. Add music by genre. When you want to add music and not sure what kind, just search by genre. You can search for words like “french cafe jazz” or “bossa nova” and some fun stuff will come up for you to choose from (under the Music sticker). Just adding a little background music to a video makes it so much better.
  4. Use the Explore tab religiously. And then repost to your Stories. This is where I source a lot of content. You can find so much fun stuff to post. And the more you look at things, the more Instagram will start to show you what you want to see. (i.e, my Explore feed is now coffee images, ballet, beautiful homes and Brad Pitt…)
  5. When you go to add a GIF, try searching for some of the following words (exactly) by custom GIF creators:  Haylsworld (love her GIFs), Mailchimp, Darcy (super cute), “laptop” or even search a letter or search “line.”
  6. Start a story and add a solid background (click pen tool, pick a color and hold a finger down on the screen for a second), then add a fun GIF and then just draw a line on both sides of the GIF. Easy peasy. (See image below.)
  7. If I could tell you one thing, it would be to simply take that extra second to add more layers to your Story. Add music. Add a GIF. Add a custom background color. Add an emoji or a border. Whatever. Adding another element to your image will make it more fun. So many times, I see people just report quickly, but what if you took an extra second to add a GIF or draw a border in your brand color?
  8. Finally, click on these 18 Instagram Stories Hacks from Later Media for more fun ideas.

Try one of two of these today and I promise you your Stories will be so much more fun for your followers!

Instagram Stories

8 B2B Instagram Marketing Tips & Best Practices

B2B Instagram Marketing Tips

Instagram has always been a place for brands to shine–interacting with customers and creating a feed akin to an art show. But what about B2B businesses looking to enter the game?

How should a B2B business use Instagram? 

We asked eight B2B leaders, “What Instagram tip would you have to offer other B2B businesses?”

Here’s what they had to say:

It’s All About Insights

For us, Instagram is a place to share insights and wisdom. Our work is about people and we want to put people first through the content we share. As a result, much of our content is motivational and inspirational. Connect your business, whatever you offer, to something personal and that will offer something valuable to your audience. 

Jenn Christie, Y Scouts

Share Your Brand Personality

We use Instagram as a way to share our brand’s personality beyond our site while still promoting our business. Instagram allows us to connect to our audience in a way that’s more personable. We share our sales and products, of course, but we also engage with our followers by asking questions and including them in the content. Create a brand personality and use that to guide your content.

Vanessa Molica, The Lash Professional

Network

We have a podcast (CEOpodcasts.com) so we use it very much as a way to connect with podcast guests and generate content. The reality is that most businesses are looking for visibility so we try to provide that opportunity with our platform. By doing that, it opens up the opportunity to develop, nurture, and cultivate relationships. Simply by sending a direct message to a potential podcast guest can open up a tremendous amount of opportunities.

Gresham Harkless, Blue 16 Media

Promote Brand Identity and Culture

We use Instagram for culture posts. Our audience doesn’t consume content or convert on Instagram so we’ve switched from trying to promote on there to showcasing a more human side of us and highlighting our great brand!

Janelle Amos, Revenue Marketing Manager

Be Consistent

We use Instagram to promote our mission, programs, and fundraisers. The best practice we strive for is consistency. What I have learned about social media engagement is it is all about consistency. It is also important that you create polished and eye-catching content for social media since it is driven by picture content.

Lloyd Hopkins, Million Dollar Teacher Project

Start Your Narrative

You are not the hero of the story. This comes from Storybrand by Donald Miller and it is more applicable than ever. To be effective on Instagram, start your narrative where the user is and not what you want them to see. Provide value by helping them navigate the problem they are currently having.

Lukas Ruebbelke, BrieBug

It’s OK if it Isn’t Right For You

First, determine what business objective(s) you want to achieve from Instagram (and social media as a whole). Instagram isn’t for everyone, and if your efforts on the platform aren’t organic or authentic, it could actually damage your brand reputation with your followers. If you do create a presence on Instagram, commit to conceptualizing the type of visual content that will tell your brand’s story in a compelling way.

Rennie Leon, Director of Marketing and Communications

Feature Behind the Scenes

Instagram is our favorite tool for letting our brilliant team shine. Since we’re a digital marketing company for small businesses, it’s important for us to have a medium where our clients can learn more about the awesome people they’re working with. Through our efforts, we aim to show that we connect small businesses with customers and have a great time doing it. Since Instagram is a casual social media platform, I recommend using this channel to feature the people working behind the scenes. Show people what your business is all about, but don’t forget to highlight those who make things happen! 

Grecia Olachea, Markitors

Emily Shows You How To Setup A Twitter “List” (one of Twitter’s most useful features)

I recently listened to a great podcast (I believe it was an episode of Entrepreneur on Fire) that discussed ways to find your true calling. In it, they said to think of something that comes EASILY and naturally to you. Something that people might come to you with questions about. Something that you may spend a spare hour or two doing on a Sunday afternoon. I had never really thought of it this way, but it was quite a “lightbulb” moment for me. If something comes easily to you, it could be a “revelation” to someone else and you could possibly be very successful at this one thing.
So…I am no IT professional and I haven’t really mastered CSS or HTML, but I do know a bit about computers and especially social media. I’ve always been quick with computers and it’s always come naturally to me. So, I thought it would be fun to make some quick and easy “screencasts” showing you how to do some cool (and hopefully useful) things online. In doing this first one, I’ve realized there are so many little tips and tricks I want to keep sharing. So, here we go…
My first screencast on making a “List” in Twitter, one of my favorite features about this platform. Click here to watch.

YouTube - Twitter List Tutorial

Top 10 Ways To Be Awesome On Instagram

Instagram is my favorite social network. I love seeing my friends lives through just photos (and captions) and I also love a good photo filter. The iphone (and most Androids) take incredible photos already, but I truly believe you can make nearly any photo look even better with some decent cropping, sometimes a nice border and good lighting (filters). Here are my top 10 tips for Instagram. 

  1. Be Observant. There are so many beautiful things in our daily lives that we don’t often notice. A beautiful dish, a leaf on the ground, a fun advertisement or sometimes just looking at something from a different angle. Look around and just start taking photos. Sometimes the best photos on Instagram are the ones you wouldn’t normally think of.
  2. The tear drop (#5 below) (Or also called linear and radial focus). This is my new favorite Instagram tool to enhance your photo. Click on it and focus on something in your photo. You can make the focus spot bigger or smaller and also change it from a round focus to a flat bar. 
    Focus is on the water bottle.
  3. Black and white. Don’t forget about the B & W filter. Some things really are made for black and white and look stunning. 
    I know, a selfie here, but way better in B & W
  4. Zoom in. So many photos actually look decent when zoomed way in. Many people don’t crop or zoom enough. 
  5. Following button. Click the Heart button and then you will see a “Following” option or “News” options. I use the “Following” button a lot to see what my friends are up to and what photos THEY like. Many times this will introduce me to new people I want to follow. See a photo you like in this “Following” feed, click on it and see if you might want to follow them. A great way to find new, interesting accounts.
  6. Discover button (2nd one below from left – star). This to me is very important. The best example I used of this was once when we couldn’t attend a local concert. I search for the name of the concert and photos came up that were up-to-the-minute live from the concert. If you’re traveling somewhere new, search for the name of the neighborhood to find some cool things nearby. Search a friends name and see what they’ve been up to. Discover anything!
  7. Sunshine button or “Lux” button (#6 below). (not on Android). Use this button to make a photo extra vibrant. I always try this to see how it looks. If it doesn’t work for that photo, don’t use it. Here is a majorly “Lux” photo.
  8. Hashtag your photo. And don’t hashtag it #photo. Use a relevant term that people might search for. A good example below (#vespa, #nyc). Although, only use 1 or 2 hashtags at a time. Read here about proper Instagram hashtagging.
  9. Other apps. Download iphone apps Camera+ and Diptic (worth the .99). Sometimes (and not too much) I will enhance my photo first in Camera+ and then bring it into Instagram. Camera+ has even more incredible filters. Diptic is great for multiple photos or making collages. Here is a photo that I edited first in Camera+ and then brought into Instagram!
  10. Delete comments. Many people don’t realize you can delete comments. When viewing one of your photos, click on the Comment button. Then, swipe right on the comment you want to delete and you will see a trash can or reply button. 

And you should also check out the Instagram Best Practices Guide if you’re new to the game!

And some of my personal all time favorite Instagram photos:

Top 10 Ways To Organize Your Social Media Life


If there’s one thing I feel I could talk about a little it’s social media. There are so many wonderful things about being connected to people from all parts of your life and also with the whole world. I rely on social media for nearly everything – from breaking news, subway closures, Samuel L. Jackson’s crazy tweets, coupons, interesting articles, up-to-the-second events to simply connecting with people. And sometimes it can be quite overwhelming with all the new apps and social networks being developed constantly and things changing so fast. Here are some of my own personal tips to help you organize your social media life. Comment below if you have any good ones to add! 

  1. Pick 3. Or Pick 2.  I have 3 social networks I try to stick to and in this order: Instagram, Twitter and Facebook. It’s really a matter of preference what you pick, but pick a few networks and stick to them. I got rid of Foursquare, Pinterest, Tumblr, SnapChat, etc. You can’t possibly keep up with all of them. It’s fun every once in a while to go check on them, but you should focus on just 2-3. And definitely have more than just one…we all need a place outside of Facebook. 
  2. Instagram – Get into it. My favorite of all social networks. I think it’s more fun to talk about life with just a photo (or now a video!) and a caption than reading someone’s long status update. Not only are the photo filters pure genius (Clarendon is my fave!), but it lets you post quickly to Twitter and Facebook and you can choose which one (or both) you want to post to each time. This saves a TON of time and you can pretty much tweet constantly just from Instagram. If you just want to use a filter quickly but don’t want anyone to see your photo, go ahead and post the photo and then you can delete it instantly from Instagram (and it still saves to your Camera Roll).
  3. Facebook LISTS. Nothing is more important than the little “Friends” and “Custom” button when you’re writing a Facebook update. I have made Lists for the following: Work People, Close Friends, Family, Family-Related (meaning they’re technically family, but not super close), Charlotte, NYC, Cincinnati, NWSA (my high school friends), CCM (my college friends), etc. It’s so important to make lists of people, because many times I want to post something and HIDE it from my Work List or I write a post about NYC and I hide it from the “Charlotte” List (who might care less about a NYC-related post). Or you can choose to show it ONLY to Charlotte people. It’s important to set these up and then utilize them. Not everyone on Facebook needs to see everything you post. Just click “Custom” and choose what you want to do. You can also hide from certain people by typing in their names. 
This button is super important!
Choose “Custom” in the drop-down menu and pick who you want or don’t want to share a status with. Don’t worry “FAMILY,” I rarely hide you!

4. Make folders on your iPhone. This is hard, but try to stick to 2 pages on your iPhone. The first page should only be what you use every single day. The second page should be folders. I have folders for the following: Finance, Travel, Airlines (a separate folder), Utilities (Clock, Compass, Calculator, etc.), Photo Editing, Food, Games, Apple (for iTunes, App Store, Find iPhone, etc.) and Music/Video. Don’t be scared of folders. You will learn quickly where things are. Then, put your folders in alphabetical order. 

Folders! (I know, I have some notifications to tend to!)

5. Every Sunday (or whatever day you choose) sync your phone photos to your computer and then DELETE them off your phone. And then once a month, make sure you back up your computer photos to a service like Amazon Cloud Photos, iCloud, DropBox, Flickr, Google Photos or an external hard drive. 

6. LastPass. This is one of my favorite computer add-ons. You download and add this little, red star button an install it in your Bookmarks Bar. It saves all your passwords and syncs it to all your devices. It’s brilliant. Read about it and download it. You will love it. No more trying to remember passwords – EVER. It also has a great “Fill Forms” features, when you’re checking out anywhere online, you click one of your pre-entered credit cards and it fills in all the details. Just make sure you have your Settings so that it logs you out when you close the browser. What’s great is that there’s a mobile app to go with it too, so you can have secure access to all of your important info/cards whenever.

7. Gmail “Under 50” Rule. I used to have 150+ emails in my Inbox at all times. One day a few months ago, I sat down and reorganized and started “archiving” everything. (The archive button is the one below on the left with the arrow.) I got my Inbox to under 30 emails (so I could see all emails on one screen) and it was the most liberating thing I ever did. I try to always keep it under 30, or under 50 on a bad week. The key is to “unsubscribe” from everything. You really don’t need emails from J. Crew, Groupon, Living Social, Gap, Ann Taylor, etc., every single day. Or if you do, make a folder for “Coupons” and put them in there immediately. Also, archiving feels as great as a “delete,” but it’s not. When archiving, Gmail keeps the email forever and when you search, it will be available in the results. So archive stuff. And use tons of folders to organize your email.

Archive button in Gmail is on the left of your Spam and Trash buttons.

8. Hide, hide, hide all the crap. Facebook is getting full of annoying ads. Start hiding them now! Click the tiny arrow in the top right of the ad and then “hide” and you will never have an ad from that company show up again. Also, start hiding people that annoy you. They won’t know! I also recommend going through your entire Friends list once a year and deleting people that don’t need to be there. My rule of thumb: If I know I will absolutely never see them again and I barely know the person, “unfriend.” Sorry!

 9. Hashtag etiquette. While it is usually funny to see someone use a long hashtag like #marriageisnojoke or #girlfrienddontplay or even #layoversarebetterwithmargaritas, this is not the proper usage of a hashtag. A hashtag is a SEARCHABLE term that people might be searching for on a given network. If your photo is of a dog, the hashtag should obviously be #dogs or even #animals. If of the Eiffel Tower, it should be #travel or #paris. These are BROAD terms that people search for. Also, never use more than a few hashtags in one tweet or Instagram caption. It just looks bad and also looks like you’re screaming for someone to search for your tweet/photo.  An example of what not to do:

Is this person serious?!

10. HootSuite OR Buffer: Finally, HootSuite and Buffer are great apps to organize and post to multiple social media networks all on one Dashboard. If you use Facebook, Twitter, LinkedIn, Pinterest, Google+, etc., you can have them all in one place and schedule your posts in an instant. It might seem confusing at first, but let me assure you that once you use it, it’s a very handy tool. Especially if you handle social media for business. These are a MUST. And Latergram.me (phone app) for scheduling Instagram posts is genius!