13 Strategies for Implementing Interactive Quizzes to Boost Email Engagement
Discover the transformative power of interactive quizzes in elevating email engagement through this insightful article, featuring expert strategies tailored for diverse applications. Learn how quizzes can pinpoint customer needs, enhance workflow, and drive targeted campaigns, straight from industry professionals. Uncover the keys to unlocking audience interaction and retention with these cutting-edge techniques.
- Embed Quiz Teasers for Engagement
- Use Quizzes for Personalized Mortgage Advice
- Address Pain Points with Interactive Quizzes
- Assess Workflow Scalability with Quizzes
- Educate Audience with SEO ROI Quizzes
- Promote Coaching with Leadership Quizzes
- Engage and Nurture with Eligibility Quizzes
- Offer Personalized Affiliate Campaign Strategies
- Provide Personalized Skincare Routines
- Combine Insights and Data with Quizzes
- Identify Ideal Sales Strategies
- Boost Engagement with Gamified Quizzes
- Increase Engagement with Fitness Quizzes
Embed Quiz Teasers for Engagement
We’ve found that embedding simple, visually appealing quiz teasers in emails, with the full quiz hosted on our landing pages, creates an irresistible hook for engagement.
One particularly successful campaign for a skincare brand used a “Find Your Perfect Product Match” quiz, where we included the first question in the email with clickable answer options that led to the complete assessment on a dedicated landing page.
This approach drove a 47% higher click-through rate compared to our standard product-focused emails, and ultimately resulted in a 28% conversion rate as customers received personalized product recommendations based on their quiz responses.
The key was making the initial question both intriguing and low-commitment, while ensuring the landing page experience felt seamless and valuable enough to justify the time investment.
Kar Lo
Email Marketing Specialist, Lo Marketing Company
Use Quizzes for Personalized Mortgage Advice
We’ve had a lot of success using interactive quizzes in our email campaigns. They’re a fun way to grab attention and give people something useful at the same time.
One quiz we ran, called “What’s Your Mortgage Fit?” helped potential homebuyers figure out which type of mortgage might suit them best. It was quick—just five questions and gave personalized results, like fixed-rate or variable-rate options, along with links to blog posts and our application page.
We sent it out with an email subject line like, “Not sure which mortgage is right for you? Try this quiz!” It really clicked with our audience. The email had a 40% higher click-through rate than usual, and we saw more people reaching out with questions and starting applications afterward.
Quizzes work because they’re interactive, they make the email feel personal, and they give people something valuable right away. Plus, they give us a better idea of what our audience cares about, which helps us plan future emails.
Reilly James Renwick
Chief Marketing Officer, Pragmatic Mortgage Lending
Address Pain Points with Interactive Quizzes
We’ve successfully incorporated interactive quizzes into our email marketing strategy to engage our B2B e-commerce store owner audience. The best-performing approach is focused on addressing pain points that resonate with our target market.
For example: “How Much Are You Losing to Inaccurate Ad Tracking?” This quiz works because it directly addresses a common concern among e-commerce businesses: the potential revenue loss due to imprecise marketing attribution.
The results were quite surprising to us. Our average email opt-in rate jumped from 3% to 9%. A 3x increase. This significant boost in engagement can be attributed to the quiz’s relevance, interactivity, and the immediate value it provided to participants.
This approach increased our click-through rates and the quality of our leads. Quiz participants were often more engaged and ready to discuss solutions, leading to higher conversion rates down the line.
By focusing on pain points and offering interactive, value-driven content, we were able to significantly enhance our email marketing effectiveness and provide a more engaging experience for our audience.
Tom Van den Heuvel
CMO, wetracked.io
Assess Workflow Scalability with Quizzes
For one B2B client in the SaaS space, we created a quiz titled “How Scalable Is Your Current Workflow?” The quiz consisted of five key questions that assessed a prospect’s pain points and readiness to adopt automation solutions.
We promoted the quiz through an email campaign targeted at their segmented audience. Instead of simply pitching a product, the email positioned the quiz as a quick way to gain insights into improving operational efficiency.
The quiz results were tied to ActiveCampaign workflows, where respondents were segmented based on their answers. Each segment received tailored follow-up emails with actionable recommendations and product demos specifically addressing their identified challenges.
The impact was immediate and measurable. Click-through rates for the quiz email were 40% higher than their standard campaigns, and quiz participants converted to qualified leads at a 25% higher rate. The tailored follow-ups also significantly shortened the sales cycle because prospects were already pre-qualified and primed with solutions that matched their needs.
The key to success with interactive quizzes lies in making them highly relevant and value-driven for the audience. In the B2B world, quizzes that provide actionable insights or personalized solutions resonate far more than generic content.
By integrating quizzes into our email marketing strategy, we’ve not only enhanced engagement but also created a seamless path from interest to conversion. It’s a strategy that doesn’t just generate clicks—it builds trust and delivers results.
Georgi Petrov
CMO, AIG MARKETER
Educate Audience with SEO ROI Quizzes
Interactive quizzes have been particularly successful for us when educating our audience about SEO ROI. We created a “What’s your SEO ROI Potential?” quiz that asked participants about their current website traffic, keyword ranks, and target goals. After completion, they received a calculated estimate of potential traffic gains based on improvements. It was engaging, insightful, and directly tied to a service we provide. This approach resulted in a 25% increase in click-through rates and also allowed us to follow up with prospects who received low scores, leading to a 12% lift in scheduled demos.
Paul DeMott
Chief Technology Officer, Helium SEO
Promote Coaching with Leadership Quizzes
I love using interactive quizzes in email marketing because they’re brilliant for engagement and personalization. The key is crafting quizzes that genuinely resonate with your target audience’s needs, then using your quiz result pages to directly promote a product or service you provide.
One of the highest-converting quiz campaigns I have worked on was for a business coach client. The quiz was called, “What’s Your Leadership Superpower (and Blind Spot?).” It was designed to help participants uncover their strengths and pinpoint areas for growth. Once they completed the quiz they received a personalized coaching plan and a Calendly link to discuss the plan with the business coach.
The audience loved how relevant and actionable it felt, leading to a flood of new client inquiries for our client.
John Butterworth
Founder, Mint SEO
Engage and Nurture with Eligibility Quizzes
I’ve used interactive quizzes in email marketing as a tool to engage and nurture customers, particularly for big-ticket items where the customer journey is longer. Quizzes serve multiple purposes: they help you gather valuable insights about your audience and their motivations, actively engage users, and subtly frame how they think about their needs and your product. Most importantly, they can accelerate the funnel and increase conversion velocity.
For example, when working with a university to market their online master’s degrees, driving potential students to an eligibility quiz proved far more effective than directing them to a static admissions requirements page. The quiz engaged users interactively, encouraged higher click-through rates, and allowed us to collect critical data on their qualifications, intent, and quality as leads. It also provided a more seamless and tailored experience for the audience, guiding them toward the next step in their decision-making process.
Incorporating quizzes into email marketing is ultimately a win-win: your audience receives value through personalized, interactive content, while you gain actionable insights and improve your chances of driving meaningful conversions.
Jonathan Buffard
Digital Marketing Director, Bottom Line Marketing Agency
Offer Personalized Affiliate Campaign Strategies
In my experience, the most effective way to incorporate interactive quizzes into email marketing is by designing them to provide users with a personalized takeaway that feels genuinely valuable. For example, we created a quiz titled, “What’s Your Perfect Affiliate Campaign Strategy?” for our subscribers. The quiz asked tailored questions about their audience size, content preferences, and marketing goals, and at the end, it generated a customized action plan with tips to optimize their word-of-mouth efforts. I believe this approach works so well because it gives users a clear incentive.
When we launched the campaign, the results were remarkable. The email promoting the quiz saw a 42% click-through rate, and over 65% of users who started the quiz completed it. Of those, nearly 20% signed up for consultations to refine their campaigns, leading to a measurable increase in platform engagement. I think quizzes like this are successful because they don’t feel like a gimmick; they’re structured to solve a problem or answer a question the user already has. This combination of personalization and immediate value transforms quizzes from simple engagement tools into strategic drivers of conversions and loyalty.
Anders Bill
Cofounder/CPO, Superfiliate
Provide Personalized Skincare Routines
BuzzFeed quiz era might be long gone, but everyone still likes personalized advice quizzes, so that’s the approach I take.
For example, I created a quiz called, “What’s Your Skin Type and Perfect Routine?” for a skincare line. It was promoted in an email campaign with the subject line, “Your skin deserves better-find your perfect routine in 2 minutes!”
Recipients would answer questions about their skin concerns and goals. Finally, they’d receive a personalized routine and product recommendations.
The quiz email had a 35% higher CTR than our standard emails, and we saw an uptick of 20% in sales because of the personalized recommendations. People didn’t have to do the research themselves—they could simply take the quiz and get the recommendations that suited them!
Lana Rafaela Cindric
SEO & Content Manager, SiteGuru
Combine Insights and Data with Quizzes
Our quizzes are built to offer dual value—insights for users and actionable data for us. A quiz like, “What’s Blocking Your E-commerce Growth?” links results to tailored content and free consultations. Email recipients appreciate the specificity of advice while we gather detailed behavior metrics. Results guide our follow-ups, ensuring recipients receive highly relevant offers and resources. It’s an approach that combines education, personalization, and conversion seamlessly.
For a holiday campaign, we launched, “How Prepared is Your Online Store for Black Friday?” The quiz assessed factors like website speed, mobile optimization, and ad strategy readiness. Personalized reports offered step-by-step solutions, driving users to our tailored Shopify packages. This quiz alone increased click-through rates by 50% during a highly competitive season. It showcased the power of interactive content in time-sensitive marketing efforts.
Marc Bishop
Director, Wytlabs
Identify Ideal Sales Strategies
We introduced interactive quizzes into our email campaigns to make engagement more personalized. One campaign targeted prospects who were unsure which of our solutions fit their needs. The email included a short quiz titled, “What’s Your Ideal Sales Strategy?” Each question addressed common pain points, like lead quality or time spent on outreach.
Once they finished the quiz, respondents got personalized recommendations right away in a follow-up email, along with an option to book a demo. The quiz wasn’t just a fun way to engage, it opened the door to better conversations by giving us a clearer picture of their challenges.
This boosted our click-through rates by 45% and led to a noticeable jump in demo bookings. What made it work was the immediate value people got from their quiz results. It felt helpful rather than promotional.
V. Frank Sondors
Founder, Salesforge AI
Boost Engagement with Gamified Quizzes
I’d say that the most exciting form of email gamification we’ve seen to boost engagement is interactive quizzes simply added to the email. In one case, we ran a “trivia-style” quiz for one of our e-commerce clients: subscribers received a 15% discount for answering all questions correctly. The questions were humorous and in line with the tone of the brand, so it was enjoyable and not scary. Not only did this produce a clear rise in the CTR, but conversions also increased as recipients felt like they had been rewarded for their effort. The double-edged sword acted as a double win; it not only educated customers on the brand and its products but also provided them with something tangible back.
Another memorable campaign we did was a “spin the wheel” game for a retail client. The email included a spinning wheel where you could win prizes ranging from free shipping to 20% discounts to a $50 gift card. The results were phenomenal—more than 35% of subscribers opened the campaign, and repeat purchases skyrocketed as they became addicted to the random nature of the prizes.
These are just examples that show gamification in email marketing is NOT just a phase—when executed properly, it creates a unique and memorable experience that brings customer loyalty and keeps your audience engaged and coming back for more!
Marc Hardgrove
CEO, The Hoth
Increase Engagement with Fitness Quizzes
For email marketing, I’ve found that incorporating interactive quizzes can really boost engagement. One approach is to design quizzes that offer value, like helping subscribers assess something personal or relevant to them, such as finding their ideal product, learning style, or even personality type.
For example, I once used a quiz in a campaign to help people discover their “ideal fitness routine.” The quiz was simple, fun, and offered personalized results, which encouraged users to click through to learn more. The result? The click-through rate increased by 30%, and conversions also saw a noticeable rise because the quiz made the email feel less like a promotion and more like a helpful tool. It’s all about making the experience feel interactive and personalized, which encourages subscribers to engage more.
Erika Gonzalvez
Head of Content, DYTES
Submit Your Answer
Would you like to submit an alternate answer to the question, “What approach have you taken to incorporate interactive quizzes into your email marketing strategy? Could you describe a scenario where quizzes led to higher click-through rates or conversions?”
