DID YOU KNOW that Cyber Monday was the biggest online sales day of the year in 2018? In case ya didn’t know, this is probably the busiest week of the year for us email marketers, so I thought I’d give you a few important Cyber Monday email tips here. And also – I just love this photo.
1. Send your Cyber Monday email when others AREN’T. Don’t follow the crowd. Send the day before or even the day after. Or send it today! I’m sure you’ve already seen quite a few Black Friday emails. You should also use Mailchimp’s “send time optimization” tool to determine the best send time for your particular Audience.
2. Urgency. Make sure you explain when the deal will end so people feel a sense of urgency to buy that day.
3. Don’t hesitate to send it late at night. One study I read shows 11pm had a high click rate (I know I shop online late at night…
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4. Keep it short and sweet. Your email should include your deal, a big image of your product, coupon code and a button to buy it. Remove any extra fluff.
5. Use GIFs or moving images in your email to keep it fun and interesting. Check out this gorgeous email from Kidly.
6. Keep subject lines short (under 30 characters) and use emojis. Think fun and light.
7. Make sure you have an Abandoned Cart email setup and ready. This is a huge opportunity to increase your sales.
8. Use all channels. Consider creating a Facebook Ad or a landing page for your Cyber Monday deal. Promote on social. This will make you way more competitive.
9. Send your email a second time! Consider sending an “EXTENDED” email after Cyber Monday saying the sale has been extended.
Happy Online Shopping Season! I’ll be over here getting our client’s emails ready and tested.
(Photo via @fashionsfromhistory on Instagram)
